Business Plan Spice Habit

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SUMMARY
The proposed idea for the business is an Indian vegetarian restaurant which will be situated in London and will
be selling a wide variety of famous Indian cuisine to customers in both bricks and mortar restaurant and
through online home delivery. This new restaurant will be called: Spice habit.
Along with this the business model of the restaurant will be based on B2C or business to consumer
and the pricing will be penetration pricing for the first 6 months and then premium pricing (Sharma and
Sharma, 2019). The restaurant will be providing a free delivery service within 4 miles of the radius of its
location and will also be providing a 15% discount for all the orders above £40. The dishes will be completely
cooked using organic supplies and a separate menu for various categories of customers like vegan, allergic,
diabetic and gluten friendly dishes will be available. The major suppliers and vendors for the restaurant will be
organic grocery markets band wholesalers based in London’s Earls court area such as Tesco, Sainsbury’s,
Morrisons, Asda, Asian food suppliers such as TRS products and Rajah.
The personal expertise is in context of people skills, financial knowledge, leadership skills,
communication, networking, market knowledge, warehouse and inventory management, conflict resolution,
problem-solving, hotel management, expertise in Indian cooking and a deep understanding of the customer
mindsets. This will help in establishment of a successful restaurant business as the key areas of running a
successful business are partnerships, quality and taste of the food, cost management and relations with
suppliers, timely delivery of products and services, location, menu planning, marketing, involvement of owner
and guest experience (Konovalova and Demenev, 2020).