Pepsi Max cherry edition is also known as Pepsi black in some countries. It is a low calorie sugar free cola marketed by Pepsi as an alternative drinks of its own such as Pepsi and Diet Pepsi. The main markets to which it is being sold are European and Asian. MARKETING MIX Poster focusing on marketing mix element known as product. (Pepsi Max cherry edition) Marketing mix is a tool that helps the organization and the officials to to produce an effective marketing strategy on overall basis looking over 7 different areas that affects the sales and profitability of an organization. Product is the first element of the marketing mix tool. The product refers to the end result of the manufacturing process of a company or it is also defined as the final result obtained by the processing of raw materials into finished goods. Product is one of the most important element of marketing mix as it is the final offering which is provided in the market to the particular segment of customers for satisfying their needs and desires.
Pepsi max is very popular in supermarkets as it is of premium taste with no added sugar. Thus, the customer receives both the taste and it is healthy also with low calories than other products of Pepsi. Pepsi Max do not contain any colour and there is zero grams of fat and salt in IT making it more suitable for consumers on a diet. REFERENCES Books and Journals Leigh, J. H. and Gabel, T. G., 1992. Symbolic interactionism: its effects on consumer behaviour and implications for marketing strategy.Journal of Services Marketing. Peter, J. P., Olson, J. C. and Grunert, K. G., 1999.Consumer behaviour and marketing strategy(pp.329-48).London:McGraw-hill.