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Coca-Cola (Diet Coke) MARKETING MIX Poster focusing on marketing mix element known as product. (Diet Coke) Marketing mix is a tool that helps the organization and the officials to produce an effective marketing strategy on overall basis looking over 7 different areas that affects the sales and profitability of an organization. Product is the first element of the marketing mix tool. The product refers to the end result of the manufacturing process of a company or it is also defined as the final result obtained by the processing of raw materials into finished goods. Product is one of the most important elements of marketing mix as it is the final offeringwhichisprovidedinthemarkettotheparticular segment of customers for satisfying their needs and desires. Diet Coke is also known as Coca-Cola light or light Taste Coca- Cola, which is the sugar free no calories soft drink that was producedanddistributebyCoca-Colacompany.Theproduct contains artificial sweeteners instead of sugar. 10 winners used by Coca-Cola company diet coke is formulated for each respective countrybasedonthecustomerpreferencesandtheirneeds according to their taste. The product was launched in 1982 which is available in many other flavours such as caffeine free diet coke, diet cherry coke, diet coke with lemon, diet Vanilla coke, diet Coke raspberry, diet Coke black cherry vanilla etc. \ Diet Coke is a very famous product of Coca-Cola which is highly sold out in supermarkets as they are premium test no added sugar. The consumers are happy with product as they get the appropriate test according to their requirements and their health is also not compromised because the product is need of low calories and without any added sugar. REFERENCES Books and Journals Leigh, J. H. and Gabel, T. G., 1992. Symbolic interactionism: itseffectsonconsumerbehaviourandimplicationsfor marketing strategy. Journal of Services Marketing. Peter, J. P., Olson, J. C. and Grunert, K. G., 1999. Consumer behaviourandmarketingstrategy (pp.329-48).London: McGraw-hill.