Potential Business in emerging Markets Assignment

Added on - 14 Jun 2021

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NEW PRODUCT SUBMISSION BY SHANZHAI MEDIATEK1
Table of ContentsIntroduction................................................................................................................................3Explanation of the potential business in emerging markets.......................................................3Ways in which the new business provides benefit over existing solutions and the extent ofthat benefit..................................................................................................................................3The potential size and structure of the market for the new business..........................................4Forecasting sales figures for five years......................................................................................4Threats to the newly established business and how to solve them.............................................5An estimate of the margins that the proposed business may be able to achieve........................6Commercialization and market implementation strategies........................................................6Managerial and technical expertise required for business success............................................6Conclusion..................................................................................................................................7References..................................................................................................................................82
IntroductionIn the current presentation, there will analysis over a new Mediatek product known as theMediaTek’s Helio X30which performance smartphone chipset create by MediaTek. As it canbe said that MediaTek has been a company know for deliver high-end smartphone chipset ata lower price. It has been famous for a Shanzhai phone which had made a good market in partof South East Asia and India the company is now a producer and seller of high-end cheapsmartphone chipsets. MediaTek Helio X30 is an advanced performance-based chipset whichhas a clock speed of 2.2 GHz Deca Core processor with 4G LTE carrier.Explanation of the potential business in emerging marketsIn the recent the days the need of performance-based android phones has been hit in themarket. Everyone wants to have a phone or handset which has a performance at a low andaffordable price. The handset industry is increasing around the world the smartphone user hasalso been increasing constantly this is a good symbol for the handset and chipset producingcompany (Poushter, 2016). In a country like China which has the largest population, thedemand for performance based smartphones has increased drastically. The changing andadvancing technological demands have been increasing customer are looking forward to anew generation of performance-based smartphones which is a delight to chipset producersaround the world. The market is emerging at a rapid pace which ensures that producing aperformance-based Chipsets and smartphones will be attracted by a lot of customers provingto be beneficial for the producer (Lagarde, 2016). The demand of the smartphone in SouthEast Asia, India, America, Saudi Arabia, United Kingdom and Australia have been increasingat a rapid pace which shows people are now included of getting performance derived mobilephone which generates huge demand for performance-based chipsets around the world(Cecere, Corrocher & Battaglia, 2015).Ways in which the new business provides benefit over existing solutionsand the extent of that benefitThe new product knows as Mediatek Helio X30 is a chipset which fulfils the demand ofcustomer seeking to develop next-generation smartphones. The Chipsets are highly3
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