Internal and External factors

•Internal and External factors

Content
 Introduction
 External factors that impact on business (PESTEL ANALYSIS)
 Advantages of external factors
 Disadvantages
 Internal Factors that impact on business (SWOT ANALYSIS)
 Advantages of internal factors
 Disadvantages of internal factors
 Conclusion
 References

INTRODUCTION
 Business environment is defined as total of both external and internal factors
affecting operations and functions of business. With changing period, environment of
market has changed.(Hamilton, 2018). Main purpose of this presentation is to
understand the effects of business environment on organization.

External and factors that impact on business
These refers to those which occur outside the business and impacts externally.
These components widely impacts upon company's overall productivity & operations (Dovis, 201
They are also classified on basis of macro and micro factors.
To identify them, many entity's also uses frameworks, tools of marketing so that work is
effectively. There are several types of external elements which are discussed below.

PESTEL Analysis
• It is a framework which is used by entity to examine and identify the external factors
affecting business structure. It includes several components which are discussed
further. It is time consuming process because reliable information is required. In
relation with selected organisation they use it is an effective framework which is used
by them with proper consideration.

PESTEL Analysis
Political factor-
It is factor which affects the business and is non controllable by enterprise. This element
includes trade policies, environmental law etc. It impacts the business structure as these
variables impacts their working formation. For example- impact of Brexit has deep
effect on operation and functions of business at wider scale.