Delight Shakes: Vision, Purpose, and Business Model
Added on 2023-02-02
19 Pages1177 Words71 ViewsType: 71
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DELIGHT SHAKES
BUSINESS'S VISION AND PURPOSE
• Vision: To attain market leader position within 3 years of operations in the UK market
and to provide quality fruit shakes, milk shakes to customers.
• Purpose: The main purpose of Delight Shakes is to provide superior quality shakes to
consumers of Manchester in order to attain benefits in effective manner. Moreover, it can
be ascertained that along with shakes, cupcakes, brownie and related food items will be
offered at affordable cost to customers.
• Vision: To attain market leader position within 3 years of operations in the UK market
and to provide quality fruit shakes, milk shakes to customers.
• Purpose: The main purpose of Delight Shakes is to provide superior quality shakes to
consumers of Manchester in order to attain benefits in effective manner. Moreover, it can
be ascertained that along with shakes, cupcakes, brownie and related food items will be
offered at affordable cost to customers.
TARGET CUSTOMERS
• The customers of age between 20-45 will be the target customers of Delight Shakes. This
is evident from the fact that people living in Manchester are shake-lovers.
• This will be beneficial for firm in attaining more quantum of profits quite effectually.
• Moreover, youngsters will be attracted by imparting special combo discounts on shakes
along with brownie or cupcakes for increasing loyalty.
• The customers of age between 20-45 will be the target customers of Delight Shakes. This
is evident from the fact that people living in Manchester are shake-lovers.
• This will be beneficial for firm in attaining more quantum of profits quite effectually.
• Moreover, youngsters will be attracted by imparting special combo discounts on shakes
along with brownie or cupcakes for increasing loyalty.
BUSINESS OPPORTUNITY
• The opportunity for Delight Shakes is that there is absence of quality shakes being
available in the locality of Manchester.
• This will serve as business opportunity to provide quality shakes to youngsters in the best
manner possible.
• Moreover, shakes will be made available with ancillaries as well which will increase
satisfaction level of people.
• The opportunity for Delight Shakes is that there is absence of quality shakes being
available in the locality of Manchester.
• This will serve as business opportunity to provide quality shakes to youngsters in the best
manner possible.
• Moreover, shakes will be made available with ancillaries as well which will increase
satisfaction level of people.
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