Developing New Product for Resolving Storage Issues in iPhone

This presentation discusses the development of a new product by Apple Inc. to resolve storage issues in iPhone. It covers the background of the company, the problem faced by customers, scoping of the idea, commercial funnel, key risks, leadership challenges, effectiveness of the new product, and intellectual property rights.

Presentation

INTRODUCTION
• In a economy, each organisation establish with a reason to
attain their desired objectives and goals effectively.
• This report is Based on Apple which is an American
multinational Company and they provide unique products
to customers.

Background of the company
• Apple Inc. is an American Multinational organisations and
its headquarter is in Cupertino, California. It is founded in
1976 on 1st of April by Steve Jobs, Steve Wozniak and
Ronald Wayne.
• They are serving their goods and services worldwide and
approx. 500 stores are available as per the data of 2018.

Problem of the company
• iPhone is the popular product of Apple but in this
sometimes customers face problem of storage because
there is no in-build Apps in this.
• Individual user have to download which require high
volume of memory.

Scoping of idea for developing
new product
• Scoping means purpose of anything, when Apple Inc. is
bringing new product in the market it will also have
purpose behind it.
• External device storage iPhone is the new offering and it
is bringing by the same company in market with the
motive of resolving storage issues.
• Apart from this market assessment is the tool through

Commercial funnel
• It is the process through which company can choose best result of the
innovation they are done. Apple can also utilise Commercial funnel for
finding best solution of storage problem facing by the customers in
iPhone.
• Resources and capabilities - Before implementing innovation related to
storage issue in iPhone respective organisation have to see that they have
appropriate amount of funds or resources.

Continue..
 Key risk - Storing innovation have some risk in itself because external drives may have virus
which corrupt data of iPhone or even it started getting hang. Thus, storing through external drives
have major risk of virus.
 Leadership challenges and motivational drivers - At the time of innovation there
is requirement of leadership because while working on it several contingencies may rise.
 Value measurement - Key performance indicators is the measurable value which
demonstrates that how effectually organisation can achieve key objectives of the business.

Effectiveness of new product
• Below mention are some tools and
techniques -
• Customers feedbacks
• Retaining customers
• Market research/ survey

Intellectual property rights of
new product
Intellectual property - It is a category of property which involve intangible creation of the
human intellect.
Copyright - It is the kind of protection given to any creative work such as drawing or writing.
Trademark - It is the intellectual protection that is given to the original words or combination of
symbols, words as well as design which is created for representing business
Patent - It is the protection which is given to any product or process inventions.
Trade Secret - This is type of protection given to some special formulas, programs and
techniques which is developed by an individual.

CONCLUSION
• From the above discussion it has been concluded that,
companies are mainly working with the motive of
generating revenue but is some situation their customers
started feeling problem with goods and services offering
by them.

REFERENCES
• Gupta, V. and et.al., 2017. Intellectual Property Rights. In Basic and Applied Aspects of
Biotechnology (pp. 487-501). Springer, Singapore.
• Kim, S., Park, S.W. and Lee, K., 2014. Fishing performance of environmentally friendly tubular pots
made of biodegradable resin (PBS/PBAT) for catching the conger eel Conger myriaster. Fisheries
science. 80(5). pp,887-895.
• Marella, P., International Business Machines Corp, 2014. Creating a test progression plan. U.S.
Patent 8,631,384.