Pay-per-click advertising for PRIMARK

Pay-per-click
advertising for
PRIMARK

Pay-per-click advertising
• Pay-per-click (PPC) is also termed as cost per click
• In this advertising, the advertisers pay the publisher when
ad is being clicked by the customer
• PPC is provided of total control over campaign and cost
• Helps to turn traffic towards the online portal

Pay-per-click advertising
Preplanning
• There should be effective analysis of company’s website before staring of PPC
advertisements
Customer demographics
• The market segmentation of PRIMARK is based on two groups such as
teenagers and young adults.
Industry and competitors
• Retail industry
• The possible competitors of PRIMARK are MATALAN, H&M, NEW LOOK and
others.