Importance of Corporate Social Responsibility and Challenges

PPD

Table of Content
TASK 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Importance of Corporate Social Responsibility...........................................................................1
Challenges of Corporate Social Responsibility...........................................................................2
CONCLUSION................................................................................................................................3
TASK 2............................................................................................................................................4
Description...................................................................................................................................4
Feelings........................................................................................................................................4
Evaluation....................................................................................................................................4
Analysis........................................................................................................................................5
Conclusion...................................................................................................................................5
Action Plan...................................................................................................................................5
PERSONAL DEVELOPMENT PLAN...........................................................................................6
REFERENCES................................................................................................................................8

TASK 1
INTRODUCTION
Corporate social responsibility are activities which are voluntarily conducted by business
organisation to increase goodwill in market and increase the efficiency of customer engagement.
Corporate social responsibility is done on environmental awareness, philanthropy, employees
welfare, social welfare to increase efficiency of society and become loyal to company
effectively. This report has a description of Unilever which is dealing in consumer products all
over the world.
Importance of Corporate Social Responsibility
Business are adopting Corporate social responsibility due to increase in the competition
in the market and also providing awareness to people about right and wrong for educating them
for better decision-making (Choate and et.al., 2016). Corporate social responsibility is not a
compulsion and any regulations but it is done voluntary by the organization to gain better market
share and compete in the market effectively. Businesses need to adopt CSR as it helps them in
many ways to increase their productivity and increase in size.
 CSR helps Unilever to increase its public image and make them more effective in selling
their products to its customers.
 Unilever is more cost-efficient due to CSR as it helps to reduce to marketing cost and
promotional cost as company gains better reputation and increase customer base size
effectively.
 CSR also help Business to achieve objectives and increase probability and expand in new
market effectively. Sue to increase in brand value and brand equity Unilever is also
eligible to receive premiums on their product and services effectively.
 Unilever has improved their strategy to penetrate in the market as it helps to develop
better values in society. This helps company to achieve competitive advantage and
increase the survivability in the market effectively.
 CSR also increases the opportunity of the company to grow and make effective
innovation according to need and wants of customers and maintain the efficient to
provide better satisfaction to its customers and make them loyal to the company
effectively.
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