Analysis of PR Campaigns for PRADA and Louis Vuitton

This report evaluates the PR campaigns of PRADA and Louis Vuitton, focusing on the role of public relations in building positive relationships between companies and consumers. The report discusses the theories of public relations and how they were applied in the campaigns.

Analysis of PR text presentation.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PRADA-.......................................................................................................................................3
Louis Vuitton -.............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Public relation simply means to build positive relation between consumer and the
company. This report will be evaluating two campaigns in the context of public relation. The
campaign is related to PRADA – Prada Paradoxe and Louis Vitton – Art of living. Two of this
campaign will be discussed in relationship with the Public relation theories.
MAIN BODY
PRADA-
The meaning of public relation can be defined as the strategic communication that helps
organization to build mutual benefits between parties involved (Madsen and Verhoeven, 2019).
The recent campaign of PRADA- Prada pradoxe has been witness how public relations are
maintained. The campaign focuses on Amber Floral Fragrance for women. This campaign was
launched to celebrate multi- dimensionality of women that are impossible to frame. The Public
relation manager has kept Emma Watson for featuring in this campaign. The role of public
relation manager has also always been to create a film/ video or add that connects with people
and this exactly has been followed by team of PRADA this time. PRADA pradoxe is all about
strength of women that will come together for creating a unique element. Beside this theory of
system relates to the public relation and that can be clearly seen. Theory simply focuses on
adapting and adjusting with the changes that happens in the external environment. PRADA
always launch new ideas that help them to grow. The PRADA paradoxe has signed Emma
Watson for this campaign as she is also a UN women Goodwill Ambassador.
The focus in on the beauty of women and to give them little extra space so that they are
able to celebrate themselves. Changing environment in the favour of women has been utilized by
PRADA in this particular campaign. The theory of situational can also be seen in the context of
this particular campaign. Situational theory simply focuses on group of people that have an
influence on the larger section of people. This is definitely needed to attract consumer towards
the product of the company. Influence of big star is very much-needed and that has got hype In
recent years. The social media sites and various other internet platforms has enabled companies
to create space in which companies haven opportunity to connect with their favourite stars. This
is just the start that can be utilized by Public relation manager and with the increasing user in
such platforms, PR finds perfects timing and the opportunity to create that link between
consumer and the company (Sharma and et.al, 2022).

The campaign was launched on 2022 and has get hyped because of Emma Watson which
also said in recent interview that this is not just the product instead it is to explore the different
shades of women and to aware them about who they are. This type of statements makes good
impression of company and this is duty of PR to have such ambassador. PRADA paradoxe is
successful because how it ended up in mind of people rather. The paradoxe is so compelling to
women that is reason behind increasing sales of the PRADA.
Louis Vuitton -
The another campaign launched in recent time if the Art of living campaign by Louis
Vuitton which is new venture and aim to create a whole range of luxury products in the market.
This involves variety of products such as Trunk, accessories, home décor (Batat and De Kerviler,
2020). The campaign was launched via online platforms by keeping in mind the increasing users
in the online market. The appeal of fashion industry is quite high and utilizing those things in
favour of company Is the ultimate goal. Initiative of PR is particularly is high as PR is bringing
educational efforts in context of the campaign that company is doing. The PR team of Lousi
vuitton has always tried to increase real engagement on the side of the consumer and it is done
by participating in various social life events. Proper use of various media platforms to let
audience know about the art of living campaign is done further to enhance the level of
connection between consumer and the brand.
The campaign has also focused on making company profitable and powerful at the same
time. The art of living campaign has been launched on wider scale and has concentrated on the
theory of social exchange which is all about rewarding consumer with different discount offers.
It is kind of economic metaphor that company uses to benefit behaviour of consumer. Being
luxury brand the art of living campaign has been launched with social media to make proper use
of situational theory. The theory of situational is to identify the group of people that can
influence group of people that can turn as the consumer for the company.
To identify people that has good recognition in market is duty of public relation manager
and this is been greatly done by the PR team of company. Further, it is also important that
through all this campaign consumer connect with the company (Hansen and Hansen, 2020).
Proper use of all the environmental factor and to collaborate with them in order to construct
proper ideology about the company has been done through the above techniques. Recent time is
all about brand reputation in the market. Building and maintaining good reputation is quite

difficult to attain but the PR team of Louis Vuitton has done this by getting out of all the
environment constraint. Applying the best theories for the success of organization by making that
link is been done and moreover this is great to run company in long run.
CONCLUSION
The above report has discussed the role of PR manager In the context of two companies and their
campaigns. One is related to PRADA and other to Louis Vuitton. Both focuses on maintaining
successful relationship that help company and consumer both to make mutual benefit relation.
The basic theories of Public relation has been also discussed in the context of companies.

REFERENCES
Books and journals
Batat, W. and De Kerviler, G., 2020. How can the art of living (art de vivre) make the French
luxury industry unique and competitive?. Marche et organisations .37(1), pp.15-32.
Hansen, S.T. and Hansen, K.D., 2020, November. Public Relation Robots-An Overview.
In Proceedings of the 8th International Conference on Human-Agent Interaction (pp.
284-286).
Madsen, V.T. and Verhoeven, J.W., 2019. The big idea of employees as strategic communicators
in public relation. In Big ideas in public relations research and practice. Emerald
Publishing Limited.
Sharma, Y., and et.al, 2022. From pandemic to Prada: examining online luxury-brand self-
narratives. Marketing Intelligence & Planning.
1