PR Ethics and CSR: Referral Assignment 2

PR Ethics and CSR:
Referral Assignment 2

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1: NARRATED PRESENTATION......................................................................................1
PART 2: REFLECTION..................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Public Relations (PR) and Corporate Social Responsibility (CSR) are an emerging ideology
in the commercial businesses that includes the concerns of society and environment in their
business strategies. Due to Public Relations and Corporate Social Responsibility, businesses can
be held responsible for the influence of their operations on the society stakeholders including
suppliers, employees, customers, etc. and the environment (Sarvaiya, Arrowsmith and Eweje,
2021). The following report consists of two parts. First part will demonstrate a critical debate
around the concept along with the argument to support the idea of PR and CSR as well as not to
support it. The second part will provide a critical reflection on my personal learning and
experience obtained by learning from the preparation of the first part.
PART 1: NARRATED PRESENTATION
(COVERED IN PPT)
For the Topic
PR and CSR are important for an organisation because it helps to determine and create
responsibility for the impacts of the activities of an organisation on its business stakeholders and
environment. By this the organisations deliberately take part in improving and enhancing the
experience of its stakeholders and environmental conditions. The efforts of the organisation does
not limit to only following the obligations and legal laws but it takes responsibilities of their
customers, employees, community, environment, and many others. There are many reasons due
to which an organisation should comply with PR and CSR, such as sustainability, business
ethics, moral obligations etc. PR and CSR enhance the moral obligation of the organisation to
satisfy the requirement of society stakeholders by providing improvement in lifestyle and
societal growth. Sustainability can also be achieved by this, because PR and CSR obligate an
organisation to develop sustainable practices that are environment friendly and financially
sustainable (Urbancová and Vrabcová, 2020). It also helps to develop the reputation of the
organisation and improves the image of the organisation in front of its stakeholders, creates
goodwill, encourages other businesses and raises the value of its stock in the market.
Against the Topic
1