Practical Applications of Coordinated Management Model(CMM)

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Introduction
The coordinated management of meaning (CMM) model assists individuals engaged in a
conversations, in understanding the ways on which each person indulge in meaning making,
coordination and management during the overall communicative process (Imran, Chen, Wei &
Akhtar, 2019). The following paper will briefly expound on practical applications of CMM as
well as the minimal justification notion.
Discussion
CMM Model
Despite two or more individuals engaging in a conversation with each other, each person
is likely to interpret a conversation different and thus communicate in ways which are unique
and diverse. A lack of understanding of such differential interpretation results in interruptions
and conflicts during conversation. The CMM Model, due to its key theoretical principles of
coordinating, managing and arriving at a shared meaning of conversation, has been evidenced to
be useful in preventing unprecedented and undesirable interruptions during communication and
resultant conflict (Oktadiana, Pearce & Chon, 2016).
A key example where I exercise the application of the CMM model, was during the time
I had to work with a friend to deliver a group project on volcanoes. While my friend was
adamant that we deliver the project using a video and narration based PowerPoint Presentation, I
refused the same and suggested that we use something more creative, like a handmade model of
a volcano. However, we decided to first understand why we both were refuting each other’s
ideas and upon discussion, we learned that while my friend had excellent public speaking skills, I
personally always felt that attending presentations were monotonous. After understanding each

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other’s idea, we then settled that while I will prepare the model, my friend will deliver the
content using an animated video. Reflecting upon the same, I believe this experience is an
excellent example of CMM in the form of a daisy model, where participants are requested to first
arrive at their identities and opinions in the form of separate petal, and then seek to collaborate
on shared understanding, meaning and content, as evident in the central region of a daisy where
the petals converge (Parker, Wasserman, Kram & Hall, 2015).
Parker, P., Wasserman, I., Kram, K. E., & Hall, D. T. (2015). A relational
communication approach to peer coaching. The Journal of Applied Behavioral
Science, 51(2), 231-252. doi: 10.1177/0021886315573270.

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Minimal Justification Notion
I agree with the effectiveness of the minimal justification notion in changing cognition
and facilitating compliance within an individual to engage in an otherwise undesirable activity
without the associated feelings of cognitive dissonance (Garaus, Furtmüller & Güttel, 2016).
Recently, my neighbor came up with the idea that all families within our neighborhood can travel
to a nearby picnic spot for a day of recreation. I initially refused when I came to know we would
have to undergo a 3 hour long tiresome journey to the selected spot and will need to pay an
additional $50 to the travel contacted travel agency. However, my mother told me that staying at
home would mean that I will have to perform all household chores alone for the day. Such a
seemingly harmless punishment was surprisingly enough to convince me that spending a day
outdoors would be socially more enjoyable rather than being alone at home with work.
Conclusion
Thus, if used consciously and sincerely, the CMM model is a useful way in individuals
can learn to appreciate opposing meanings and thus prevent conflict. Additionally, the notion of
minimal justification of action

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References
Garaus, C., Furtmüller, G., & Güttel, W. H. (2016). The hidden power of small rewards: The
effects of insufficient external rewards on autonomous motivation to learn. Academy of
Management Learning & Education, 15(1), 45-59. doi:
https://doi.org/10.5465/amle.2012.0284.
Imran, M., Chen, Y., Wei, X. M., & Akhtar, S. (2019). A Critical Study of Coordinated
Management of Meaning Theory: A Theory in Practitioners’ Hands. International
Journal of English Linguistics, 9(5). doi: https://doi.org/10.5539/ijel.v9n5p301.
Oktadiana, H., Pearce, P. L., & Chon, K. (2016). Muslim travellers' needs: What don't we
know?. Tourism Management Perspectives, 20, 124-130. doi:
https://doi.org/10.1016/j.tmp.2016.08.004.
Parker, P., Wasserman, I., Kram, K. E., & Hall, D. T. (2015). A relational communication
approach to peer coaching. The Journal of Applied Behavioral Science, 51(2), 231-252.
doi: 10.1177/0021886315573270.