Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1.......................................................................................................................................1
Marketing......................................................................................................................1
Marketing and communications mix.............................................................................1
Digital Marketing..........................................................................................................3
Social Media Marketing................................................................................................3
Significance of digital and social media marketing to the contemporary business......3
Part 2.......................................................................................................................................4
Examples of social media contents that really work and their justification..................4
Images of effective campaign with reference to Zoom and Gilette..............................5
Effectiveness of Social Media Content.........................................................................6
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
Marketing is an activity that a firm follows up to promote or advertise it's product or
service. It mainly involves promotion, delivering and selling of products or services to the
consumers or other businesses (Meaning, Evolution and Importance of Marketing, 2020). Digital
marketing is a segment of whole marketing through which products are advertised and sold
electronically or digitally. In generally includes electronic apparatus like internet, mobile phones
and computer systems. Now a days, businesses and people are more willing in selling and buying
digitally instead of traditionally because it saves time and energy in this fast growing world. The
following discussion involves the ideology of traditional marketing, communication and
marketing mix, digital marketing, social media marketing and it's examples.
MAIN BODY
Part 1
Marketing
Marketing refers to the management activity which includes identification, foreseeing
and fulfilling customer needs that are done to gain sales and profits. In other words, marketing
job are directed by businesses for revenue generation by promoting and selling product or
service. It is mainly defined as a profession, set of procedures and practices for generating,
exchanging, conveying and interfacing services in which consumer finds values before
purchasing. In other words, marketing contains various stages or parts that are necessary to
execute for any organization as if implementation of any part is overlooked then it can directly
affect the other operations of business.
Marketing and communications mix
Marketing Mix: It refers to the group of activities and tactics that an organization utilizes to
promote it's product or service in a target market. It includes 4Ps: product, price, place and
promotion (Chaffey and Smith, 2017). Product: It cites to the items that are being sold and purchased by the firm and consumer.
It must be planned like that it should convey a performance that people actually wants in
their products.
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