Practical Digital Marketing

This document provides an introduction to digital marketing and social media marketing. It explains the concepts of marketing, marketing mix, and communication mix. It also discusses the importance of digital marketing and social media marketing in contemporary businesses. The document includes examples of social media content and effective campaigns.

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART -1...........................................................................................................................................3
Explain Marketing........................................................................................................................3
Explain Marketing Mix and where the Communication Mix fits................................................3
Explain Digital Marketing...........................................................................................................4
Explain Social Media Marketing.................................................................................................4
Explain why digital marketing and social media marketing are all important to contemporary
businesses.....................................................................................................................................5
PART -2...........................................................................................................................................6
Examples of social media contents..............................................................................................6
Effective campaigns.....................................................................................................................6
Effectiveness of social media content..........................................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Digital marketing refers to buying and selling products or services with the help of online
apps and provide better services to customers (Buchanan and et.al., 2018). In report, marketing
mix, digital marketing and social media marketing is discussed. Social media contents and
campaigns is discussed, importance of marketing which will help in promotion of product.
PART -1
Explain Marketing
Marketing refers to the activities of company for promoting and branding of the products
and services and through this company’s products and services are maintained. Marketing is the
main component which helps in proper business of the company and through this, the buying and
selling of services is maintained (Liu, 2017). Marketing is basic concept which directs marketers
and the process of marketing is then followed by how company ensures effective promotion and
branding of products. Thus, the marketing is main component which makes the process of
company easy as buying and selling of products is seen in market effectively and efficiently.
Marketing is essential element for every business because it helps in promotion of product
and it is beneficial in growth if an organisation. When new product is made by a company then
they should make good marketing strategies so that more customers are attracted and it will help
in increasing sales of company. It plays a crucial role in promotion of product and provide
necessary details to consumers and influence them to buy product. It is a strategy which is used
by managers to attract consumers.
Explain Marketing Mix and where the Communication Mix fits
Marketing mix is set of actions and tactics which helps company to promotes and brand its
product and services. There are 4P’s of marketing which are –
Product – Product is defined as services which company renders to customers.
Price – Price is referred as means for which the customers pay amount for products.
Promotion – Promotion is process in which products and services of company are introduced in
the market (Thabit and et.al., 2018).
Place - Place is where company makes decision to expand market.

Communication mix fits in marketing mix through these four factors which helps the
company in communicating and making connections in market effectively.
Marketing mix plays an important role in achieving goals and objectives of company, it
also helps in increasing profit of organisation. before making any product, manager should
identify needs of customers and according to that product should be made so that more revenue
can be generated. It is important to choose good marketing strategy so that more customers can
be attracted. Communication is important because all the activities can be done in a systematic
way only when there is proper interaction between employees and it will help in accomplishing
targets. It is important to make plans so that better products can be made and wide area will be
covered (Chaffey and Smith, 2017).
Explain Digital Marketing
Digital Marketing is defined as the basis of marketing which utilizes digital technologies
and the online channels which help in promoting the products and services of the company and
initiates the process in which the company utilizes the effective ways in which the products are
being rendered and promoted for selling purpose (Bala and et.al., 2018). The digital marketing is
a helpful tool which enables the customers to buy products from the online channels and this
enables the process and the procedures of company which initiates in encouraging the marketing
of the business through different channels for promotion effectively and efficiently on large
scale.
Digital marketing means to promote product with the help of latest technology such as,
advertisement on Instagram, Facebook, and on other social networking sites. It is important to
provide good quality products and it enhances different ways by which promotion can be done.
Managers of an organisation make plans or strategies so that they can attract more customers and
it will help in increasing sales of product. This will help in generating more profit. Digital
marketing provide better ways by which marketing of products can be done and creates positive
image in minds of consumers (Hanlon, 2018).
Explain Social Media Marketing
Social Media Marketing is the defined as the effective and significant use of social media
platforms and websites to promote the services and products. And the e – marketing process is

observed through when the products and the services are promoted and branded on the social
media platforms for the purpose of selling and buying (Jacobson and et.al., 2020). The marketing
of the products helps the company in making the effective business promotions through the
channels which helps in making the products and services of the company reach the customers
effectively and efficiently.
Thus, social media marketing also helps in marketing channels to be effective. Nowadays, people
are more active on social networking sites and they are attracted by watching different
advertisement. Consumers want new and innovative products; advertisement should be creative
so that people can get attracted. Social media marketing is one of the best ways which can be
used by companies to influence consumers and this will help in increasing sales of products.
There are some social media tools such as, Twitter, Instagram and many others so that people can
get relevant information about new product and positive image will be created in minds of
customers.
Explain why digital marketing and social media marketing are all important to contemporary
businesses
Digital marketing and social media marketing are important to contemporary businesses as they
help in making the business work and processes effective enough with the providence and
working of the digital marketing channels and through this the social media platform also initiate
the working and the process of how the company is able to make the promotion and banding of
the products and services effective enough so that they reach the customers at large scale
(Ibrahim and et.al., 2018). Both the tools are helpful in making the profits in the contemporary
businesses to generate the growth and developmental factors through significant means for
businesses.
Digital marketing and social media marketing are important for business because it helps
in promotion of product and attract customers by new advertisements. It is essential that
managers of an organisation should make plans or strategies to influence consumers and provide
them better services, it will help in building good image in market. There are many ways to
attract customers and competition is increasing day by day so managers should identify choice of
consumers. Products should be made according to choose of people because it will be easy to
attract people.

PART -2
Examples of social media contents
There are many ways by which proper information can be provided to customers and
influence them to buy product. Sometimes, it happens that consumer are not having proper
details about products so that they can create positive image in minds of customers. This is a
strategy which is used by companies to attract people and sales can be increased. Two examples
of social media content is discussed below which will help in attracting consumers and better
plans can be made (Ištvanić and et.al., 2017).
Videos
Nowadays, people are using social networking sites and this is the best way to attract
them. managers of companies make plans or strategies to influence customers to buy product and
increase sales. Short videos are made by managers when they are making any new product or if
they want to identify needs of customers. Short videos will be made by organisation to make sure
that whether people are liking product or not. It also helps in determining if any improvement is
needed or changes have to be done in product so that it can satisfy needs of customers. So, videos
are best examples of social media content which is used to attract customers and they will get
proper information.
Blogs or articles
Blogs or articles are also example of social media content because it helps in providing all
the details to consumers and they will not create negative image about any product without
gathering relevant details about it. Blogs or articles are given in newspaper as well as on social
networking sites so that more customers can be attracted and it will help in capturing wide area.
This is useful in promotion of product and help in identifying needs of customers (Kannan,
2017). It is important to satisfy needs of customers, blogs or articles are the ways by which wide
area can be covered.
Effective campaigns
When a company makes new product then for promotion they give advertisement in
newspaper, social networking sites then customers get proper information about new product.
Campaigns are being arranged by marketing manager so that they can tell customers about
features and benefits of product. It is being used by an organisation to influence people to buy
product. This is a way by which sales of company can be increased and more revenue will be

generated. The campaigns are organised by managers so that they can give details about product
and it is easy way to communicate with people. In campaigns things are presented in attractive
way and description of product is given which helps in attracting customers (Nikunen and et.al.,
2017).
The above picture is of digital campaign which was organised for increasing sale of burger. This
is attractive and it will help in influencing customers easily, offers are given. When new product
is being manufactured then managers make plans or strategies to promote product. In the above
picture it is mentioned that coupons are provided to people so that more revenue can be
generated. Advertisement is given by managers in newspaper, social networking sites to attract
more customers and by giving offers or discounts to people. It is important to make effective
plans or strategies to organise campaigns which must include all the relevant details about
product and convince them to buy products (Olson and et.al., 2021). All the queries of customers
must be solved and provide them best services so that positive image can be created in minds of
customers.
Effectiveness of social media content
Social media content plays an important role in accomplishing goals and objectives of an
organisation. There are many ways by which customers can be attracted and it will help in
increasing sales of product. All the people are active on social sites and they are using it, so
managers should make plans or strategies so that they can satisfy needs of customers and it is
beneficial in growth of company. Social media content is effective because it helps in providing

all information to consumers which is required and this will lead to increase in sales. When
advertisement is given in newspaper or social networking sites then it will help in influencing
people. It covers wide area of market and less investment is required, more customers can be
attracted within short period of time. It is important to make plans in such a way so that more
people get information about new product and this will lead to increase productivity of company
(Saura and et.al., 2017). Social media enables an organisation to add value to stakeholders, helps
in proper communication between employees, greater relevance and it will help in accomplishing
goals and objectives.
Social media helps in satisfying needs of customers because they can share their views or
give some suggestions and they can also tell that what type of product. When videos are
uploaded on social sites for promotion or to ensure that people will like it or not. Consumers can
give suggestions and also share their views about product. This will help managers in making
changes or improvements in products so that better products can be provided to customers and
this will help in generating more revenue. When advertisement is given on social sites then they
should make sure that content must be effective because when customer reads information then it
must be attractive. After reading content they should understand about product and purpose of
giving details must be fulfilled (Vieira and et.al., 2019). It is important that managers of a
company should focus on how to provide relevant details to customers and it must be effective.
CONCLUSION
From the above discussion it can be concluded that, marketing is the key element of every
business and it helps in attracting more people. Digital marketing and social media marketing
have been discussed which includes different ways by which customers can be influenced and
overall productivity of company can be increased. Importance of digital marketing and social
media marketing has been described and how it helps company in increasing sales. Further,
examples of social media content such as, videos and blogs or articles is discussed. Effective
campaigns and social media content have been discussed.

REFRENCES
Books and Journals
Bala, M. and et.al., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A
Critical Review of Digital Marketing. International Journal of Management, IT &
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Buchanan, L., and et.al., 2018. The effects of digital marketing of unhealthy commodities on
young people: a systematic review. Nutrients. 10(2). p.148.
Chaffey, D. and Smith, P. R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Hanlon, A., 2018. Digital marketing: Strategic planning & integration. Sage.
Ibrahim, S.S. and et.al., 2018. A Study on the Impact of Social Media Marketing Trends on
Digital Marketing. Shanlax International Journal of Management, October.6.pp.120-
125.
Ištvanić, M., and et.al., 2017. Digital Marketing in the business environment. International
journal of electrical and computer engineering systems. 8(2). pp.67-75.
Jacobson, J. and et.al., 2020. Social media marketing: Who is watching the watchers?. Journal of
Retailing and Consumer Services.53.
Kannan, P. K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
Liu, R., 2017. A reappraisal of marketing definition and theory. J. East. Eur. Cent. Asian
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Nikunen, T., and et.al., 2017. Micro-Enterprise's Digital Marketing Tools for Building Customer
Relationships. Management (18544223). 12(2).
Olson, E. M., and et.al., 2021. Business strategy and the management of digital
marketing. Business Horizons. 64(2). pp.285-293.
Saura, J. R., and et.al., 2017. Understanding the digital marketing environment with KPIs and
web analytics. Future Internet. 9(4). p.76.
Thabit, T. and et.al., 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies.4(4).
Vieira, V. A., and et.al., 2019. In pursuit of an effective B2B digital marketing strategy in an
emerging market. Journal of the Academy of Marketing Science. 47(6). pp.1085-1108.