Practical Digital Marketing

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART -1...........................................................................................................................................3
Explain Marketing........................................................................................................................3
Explain Marketing Mix and where the Communication Mix fits................................................3
Explain Digital Marketing...........................................................................................................4
Explain Social Media Marketing.................................................................................................4
Explain why digital marketing and social media marketing are all important to contemporary
businesses.....................................................................................................................................5
PART -2...........................................................................................................................................6
Examples of social media contents..............................................................................................6
Effective campaigns.....................................................................................................................6
Effectiveness of social media content..........................................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Digital marketing refers to buying and selling products or services with the help of online
apps and provide better services to customers (Buchanan and et.al., 2018). In report, marketing
mix, digital marketing and social media marketing is discussed. Social media contents and
campaigns is discussed, importance of marketing which will help in promotion of product.
PART -1
Explain Marketing
Marketing refers to the activities of company for promoting and branding of the products
and services and through this company’s products and services are maintained. Marketing is the
main component which helps in proper business of the company and through this, the buying and
selling of services is maintained (Liu, 2017). Marketing is basic concept which directs marketers
and the process of marketing is then followed by how company ensures effective promotion and
branding of products. Thus, the marketing is main component which makes the process of
company easy as buying and selling of products is seen in market effectively and efficiently.
Marketing is essential element for every business because it helps in promotion of product
and it is beneficial in growth if an organisation. When new product is made by a company then
they should make good marketing strategies so that more customers are attracted and it will help
in increasing sales of company. It plays a crucial role in promotion of product and provide
necessary details to consumers and influence them to buy product. It is a strategy which is used
by managers to attract consumers.
Explain Marketing Mix and where the Communication Mix fits
Marketing mix is set of actions and tactics which helps company to promotes and brand its
product and services. There are 4P’s of marketing which are –
Product – Product is defined as services which company renders to customers.
Price – Price is referred as means for which the customers pay amount for products.
Promotion – Promotion is process in which products and services of company are introduced in
the market (Thabit and et.al., 2018).
Place - Place is where company makes decision to expand market.