Practical Digital Marketing: Introduction, Marketing Mix, Digital Marketing, Social Media Marketing, Importance to Businesses

PRACTICAL DIGITAL
MARKETING

Table of Content
INTRODUCTION...........................................................................................................................3
PART-1............................................................................................................................................3
What is marketing?......................................................................................................................3
What is marketing mix and where the communication mix fits?................................................3
What is digital marketing?...........................................................................................................4
What is social media marketing?.................................................................................................4
Why digital marketing and social media marketing are all important to contemporary
businesses.....................................................................................................................................4
PART 2............................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The present report is based on the topic practical digital marketing which is termed as the core
concept digital marketing strategy. The report will have two part in which 1 part will explain
about what is marketing, digital marketing, social media marketing and role of social media and
digital marketing in business. In part 2 it will explain about social media contents and screen
shots of effective campaigns which you will insert into your word document.
PART-1
What is marketing?
Marketing is a term as the process of getting customers and all the potential clients’ interest in
the product and services that is sold by the companies (Bhattacharya, Gaurav and Ghosh, 2019).
marketing is also known as the action of the business that are used to promoting and selling
products or services that also include advertising and marketing research. It is also known as
growth strategy that is used by every company and organization in the world. As by using the
marketing techniques the company achieved their goals without even realizing it. On the other
hand we can also say that it refers to the actions of the company data to promote them which will
result in increasing the sales of their products and services.
What is marketing mix and where the communication mix fits?
Marketing mix is the process of set up actions or tactics that are used by the company to promote
its brand or the product that is sold by them in the market. It includes 4P that are the makeup
typical marketing mix that are price, product, promotion and place. Marketing mix is used by the
company as its focus on multiple areas that are the parts of comprehension marketing plans that
is made by the organization which will result in achieving all the goals and objectives.
Communication mix is it specific method better used by the organization to promote its product
to the targeted customer. The communication makes fits with all the activities that are related to
advertising, social media, event, product packaging, exhibition and digital market as they are
known as the Successful campaigns. Along with this it is also known as the tool that is used to
communicate with customers. At the time of using this marketing communication mix the