The Role of Digital Marketing and Social Media Marketing - Theory and Examples

Business Management
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
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Contents
Introduction 1
Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why Digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
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Introduction
Marketing refer to the process of advertisement and promotion of product and
services of the organization. Digital marketing refer to the process of marketing a
product or services of an organization on digital platform. Digital marketing help the
organization in achieving the business goals and objective of the organization which
they want to achieve.
Part 1
Explanation of marketing
Marketing refer to the activity, process of creating, set of institutions, communicating,
exchanging offering and the deliveries that the values for customers or the partner,
client.
Marketing refer to getting the clients or the audience the who are interested in
product and services of the organization. Marketing involves different things which
include the process of promoting, selling, researching, distribution product and
services.
An explanation of what the marketing mix is and where the
communications mix fits
Marketing mix refer to the formula which help the organization in identifying the
essential working elements of marketing strategies. It includes 4ps of marketing : -
Product : - Product refer to anything which a company is about to sell in the market.
It might satisfy the needs of the customer in the market. For example Tesco is
providing the grocery and supermarket product in the market. They do the marketing
of this product which they sell in market. Product of marketing refer to the product
and services, which the organization is selling in market or want to sell in the market
to increase the development in business and promotion for wider range.
Price : - Price refers to the pricing of the product on which the product are sold in
market. There are different prices of product and are different range of product
organizations sell in market. It also includes there marketing strategies as the pricing
strategy of the organization plays important role in the buying and selling of product
in market. The pricing strategy should meet the product quality and values so that
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the customer do not feel that the product and services are overrated. Prices need to
be chosen to provide the impact according to the strategy and profit ration.
Place : - Place is one of the most important factor of marketing mix. It refers to the
places where the organization is selling the product and services in the market. It
includes both offline stores and online platform for the selling of product and
services. It is important for the organization to make sure that they are choosing the
place in market which is easily available and organization get more of the customer
attraction in market. Places should be chosen in such a way that they can create a
better impact in the business market and increase performance of business.
Promotion: - Communication mix fits in the marketing mix promotion factor as they
are important for communication. The promotion includes the places where the
organization is providing the promotion and advertisement for product and services
in market. The organization can choose both online and offline promotion of product
and services to increase the market option and make a wider impact so that more of
the audience get to know about the product and services of business. It help in
creating a wider impact and also increase in the performance in business to develop.
An explanation of digital marketing
Digital marketing : - Digital marketing refer to the promotion and the marketing of
product and services in the digital environment. It is essential for the organization to
have performed on digital platform as they can reach a wider audience with the help
of digital marketing (Jiménez-Castillo, and Sánchez-Fernández, 2019).
Digital marketing refer to the process of marketing product or services on the
technologies marketing which include digital world. Organization these days utilize
the product and services to be promoted on digital platform to reach to wider
asudience and make awareness about there sales and services.
An explanation of social media marketing
Social media marketing refer to the marketing of product and services the
organization is selling in the market on the social platforms including the Facebook,
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