Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
Concept of marketing..................................................................................................................3
Concept of marketing mix and where communication mix can fit ?..........................................3
Digital marketing........................................................................................................................4
Social media marketing...............................................................................................................5
Importance of digital marketing and social media marketing in contemporary business...........5
PART 2............................................................................................................................................6
Present two examples of social media contents that really works and justify why....................6
Effective campaigns with established models and standards for digital marketing....................7
Why social media is effective ?..................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is an essential function is the business entity as it involves communicating and
promoting the offering of the business. It is important for the company to introduce the people
with the company and its products and convince them to make the purchase. Nowadays, the
concept of marketing has been improvised where the business involves in traditional which is
also called the offline marketing and the digital marketing which involves use of technology in
order to reach the large audience in short span of time (Chaffey and Ellis-Chadwick, 2019). This
report shall deal with the concept of marketing together with the communication and marketing
mix. Additionally it will cover di9gital marketing, its benefits and how it can be used for the
effective communication strategy.
PART 1
Concept of marketing
It refers to the set of activities which an organisation undertakes in order to communicate
and promote the selling and buying of its offering. The people working in marketing department
can seek the attention of audience through different methods of marketing which may include
advertisement, direct selling and many other. Promotion of the products are included within the
ambit of marketing and may involve celebrity endorsements, memorable packaging, catchy
slogans and other media exposures. Nowadays, corporations are dependent on marketing in order
to enhance their sales volume. For instance, companies like Nike, Puma, etc. market their
products in order to attract their target market so that their profitability can be maximised by
increasing the sales rates (Chaffey and Smith, 2017).
Concept of marketing mix and where communication mix can fit ?
It is a strategic marketing model which helps the company to take the new product or the
service to the market. It defines the marketing options available to the firm in terms of 7Ps in
order to meet the specific demand or need of the customer. It comprises of 7Ps which are
discussed below- Product- It is the offering which the company wants to sell to its ultimate customers. For
instance, the product line of Nestle includes right from chocolates to the baby food, ice
cream, dairy products, etc.

 Price- It is the vale which the consumers have to pay in order to consume the offering of
the organisation. For example, Nestle uses competitive strategy of pricing so that it can
offer its products at similar price which its competitors does. Place- This includes the options of distribution channel which are available to the
company so that it can deliver the offering to the ultimate customers. For instance, Nestle
uses FMCG channel of distribution in order to reach the customers with its product. Promotion- It includes the methods of promoting or communicating the product to the
customers so that the organisation can increase its sales. For instance, Nestle uses intense
marketing strategies like radio, TV, newspaper to promote its products to the customers. People- It refers to the employees and staff who are behind the promotion and delivery of
the product. For example, Nestle have skilled and talent workforce in its organisation
who are given regular training to make the right promotion in front of target market so
that marketing objectives can be achieved. Process- It refers to the mechanism, flow of activity and the procedures which is used by
company to deliver its product. For instance, Nestle has been using the technology like
vending machines in order to serve the customers easily.
 Physical evidence- It refers to the environment where the offering is delivered to the
customers. For instance, Nestle has been setting by the vending machines with its logo to
for coffee with the name Nescafe in order to create better evidence (Das, 2021).
Communication mix
It includes the tool which are used by the companies to communicate with the existing or
potential customers. It may include the advertisements, exhibitions, advertisements, social media
marketing or digital marketing in order to create omni and multi channel campaign for
communicating the product to the customers.
Digital marketing
it is basically the efforts of the company in order to communicate or promote the offering
in the market by suing the digital medium like electronic devices, internet and many other. It is
very essential to have the creativity for promoting the product so that people gets aware about the
new offering and company. It is a new way of creating the brand awareness as it helps in
reaching the large audience in short span of time. The different tools of digital marketing
includes social media, website, search engine and many other.