Digital Marketing: Strategies, Communication, and Effectiveness

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Added on 2022/11/29

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This presentation provides an overview of digital marketing, including strategies, communication techniques, and the effectiveness of social media measures. It explores examples of successful digital marketing campaigns by Zara and Burberry. The presentation also discusses the promotional mix and its impact on brand awareness and sales. References are included for further reading.

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Digital Marketing: Strategies, Communication, and Effectiveness

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