Practical Digital Marketing

This document provides an introduction to digital marketing and its impact on contemporary businesses. It explains the marketing mix and the role of the communications mix. It also discusses digital marketing and social media marketing, highlighting their importance. The document includes examples of effective social media content and a case study on Vodafone's digital marketing strategies.

PRACTICAL DIGITAL
MARKETING

Table
Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explanation of marketing:...........................................................................................................1
An explanation of what the marketing mix is and where the communications mix fits.............1
An explanation of digital marketing...........................................................................................2
An explanation of social media marketing..................................................................................3
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses.............................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media contents that really work and justification of why they work.. .3
Effective campaigning with reference to to establish model and standard for Digital Marketing
.....................................................................................................................................................4
Reasons for effective social content............................................................................................5
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7
of Contents

INTRODUCTION
Digital marketing refers to the use of internet, mobile devices, social media platform,
search engine and other channels to reach to the customers and give them information about the
product and services. In Morden scenario it is important for every organisation to make
advancement in their marketing functions. Many organisation are using digital marketing as an
new marketing tool for the organisation. That help (Micheaux, and Bosio, 2019) them in better
promotion of product and services and improvement in sell of the business operation. This report
includes all the information about the digital marketing and its impact on the businesses. In this
report Vodafone plc. Is selected which is British owned multinational telecommunication
company headquartered in London, United Kingdom.
PART 1
Explanation of marketing:
It refers to all the activities company takes in order to promote and sells its products in
the market. The main motive of the marketing is to understand and fulfil all the demands and
expectations of the customers in order to provide them better satisfaction level. It also helps the
businesses to increase the level of profit and income. There are various functions of the
marketing that help the organisation to introduce and sell its product and services in the market.
Effective marketing helps company to gain competitive advantages and have information about
the competitors marketing strategies.
An explanation of what the marketing mix is and where the communications mix fits.
Marketing mix is set of tools that company use with the purpose of the introducing its
products and services to the target customers of the firm. It refers to the set of 7PS that is
included in marketing mix. Communication mix refers to the communication with the target
market. And it fits in the promotion element of marketing mix. Below is the detail explanation of
the marketing mix in the context of Vodafone plc.
Product: It refers to the goods and services provided by the business operation in order to gain
competitive advantages and provide (Bormane, 2019) the customers better level of satisfaction
by giving them quality product and services in the market. In the context of Vodafone plc,
company is providing telecommunication services to their customers. With the high level of
network connection and 5G services.
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Price: It refers to the managing effective price of product and services so that company can
attract new customers in the market. (Zhu, G. and Gao, X., 2019) Effective price strategies also
helps in gain competitive edges in the market. In the terms of respective company Vodafone plc,
company has hug level of competition in the market so they have to make effective price
strategies to give though competition to their competitors.
Place: It refers to choosing the right place to sell and promote the product and services of the
company. Where the customers gets proper information about the product and services of the
business. In the context of Vodafone plc, there are telecommunication services provided by the
company in all over the world. That make the(Chaffey, 2019) profitability level of the company
high.
Promotion: It is the place from where the information about the product and service is deliver to
the customers. This is the aspect of communication mix which includes communicating with the
customers and give them information about the product. In the context of Vodafone plc, they are
using digital marketing as a promotion tool that help the organization to reach to their customers
in across the world.
Process: It is the formate by which businesses provide their services to their customers. In the
context of Vodafone plc they are providing online services to their customers and provide them
digital platform for services.
People: It refers to the workforce of the organization that helps In selling the product and
services of the organization. In the context of (Dahiya, and Gayatri, 2018) Vodafone plc they are
having talented group of people in their organisation that help them in better success and growth
in the market.
Physical evidence: It refers to providing unique and innovative services to the customers to
attract them in the organization. In the terms of Vodafone plc they are providing very fast
internet and better contraction to their customers and give them high level of satisfaction.
An explanation of digital marketing.
In today scenario digital marketing is important tool to promote the goods and services of
the company. It refers to using internet platform to promote and sells the product in the market. It
improve the level of the reach to the customers of the business and provide more sells and
increase market shares. It also includes advertising the products and services on the digital
platforms and provide the right information about the products to the customers.
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An explanation of social media marketing.
It refers to the use of social media and social networks for the marketing of product and
services of the organisation. Social media (Ivanov, 2019) (Ivaschenko, A., Stolbova, A. and
Golovnin, 2019) marketing provides company new ways to reach to the new customers and
engagement of the pre existing customers.
Social media allow immediate connection with the customers and get feedback from
them. It helps the business to know about their customers more. Social media marketing allows
business to reach out the large-scale of audience and build brand image in the market.
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses.
Digital media have immanence impact on the business and provide benefits to the customers as
well. Below is some benefits of social media is following.
 Helps in global reach to the customers and give(Zahay, D., 2020) them information
about the various products and services in the market.
 Provide satisfaction level to the customers by giving them all the products and services in
their home.
 It helps in saving of the customers and businesses as well because of the online platform
that dose not need daily expenses of the business.
 In the context of Vodafone plc, digital marketing helps the business of respective
company because it provide global reach to the customers by providing them every
information about the company online.
PART 2
Two examples of social media contents that really work and justification of why they work.
There are many types of social media content which are successfully put their image in the mind
of target audience. this contents prove the ability to capture target audience and increase the sales
and profitability of their company some of their social media contents are mentioned below.
Social network
There are various websites and online platform that can be use as a social content
network such as Facebook, Instagram, Twitte, and many others. In the context of Vodafone,
company used this platform for brand extension in the target market. this social networks helps
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Vodafone in increasing its customer base and sales of its services there are number of contents
and advertisement used by Vodafone in order to gain customer loyalty and increase the target
market of their organisation. These social networks provide information to customer and make
them aware about the offerings of Vodafone Company.
Media sharing network
This kind of platforms are used by the customer of the company to gain information
from the various sites, videos, photos, and audios related to the company or the information they
want to know. on the other hand organisations used this networks for providing the information
to the customers which they are willing to know. Its beneficial for both company and its
customers. In the context of Vodafone this applications are used by the company to enhance the
customer satisfaction and engagement in the market. It(Tsourgiannis, L. and Valsamidis, S.,
2019) will help the respective company to maintain a good and effective relation with their
customers. The main motive of social media marketing is to provide better information and
better connection between company and customers so that it will effectively promote the product
of company to the public.
Effective campaigning with reference to to establish model and standard for Digital Marketing
There are many e campaign which are using social and online play platform in order to
launch their product in the market it can help the companies to give better services enhance
customer satisfaction digital marketing is a platform where customers interact with the
information of product and services providing by their (Kingsnorth, S., 2019) business or the
organisation it helps the customer to connect with business and their product and services
directly digital marketing also helps customer to give a feedback and inform about their
experience with the product of services provided by the companies. Below are the examples of
social media marketing campaigns:
Dacia
Company is one of the fastest growing brand of cars located in Europe. the main functions of the
company is to offer car at amazing price to value ratio the customer make grow by 60000 cards
in the last 3 years. the goal of companies to generate leads awareness and brand awareness in the
market. they are using Facebook as a social media platform where the placed ads related to
sandro, Logan ,and stepway models of the company. they focused on both desktop and mobile
users in their target market of digital marketing. They collect data from past activities of their
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customers it is beneficial for the company to get information about the choice and preferences of
the customer and company. they make sure that they provide wide range of ads testing to their
customers chooice optimise the advertisement impact based on where their customers were
buying product and services. the result of this campaign is 45% reduction in the cost of standard
display ads. Increase points in ads recall it is also beneficial for the company to increase its
brand favourability in the market. Facebook ad campaign helps the company to generate sales
and recall of the ads in the mind of their customers
Red Bull
It is a most successful brand of drink Around The World they offer original energy drink that can
be found in 170 countries. company has sold over 6 billion cans of their famous drink since their
humble beginning back in 1987. Brand has also release for new flavour of energy drink
according to the taste and preference of individuals. The goal of the company to drive awareness
about the brand extension in the market. They choose(Saura, J.R., 2020) Instagram campaigning
for boosting awareness and increasing sells of their tropical flavoured summer edition energy
drink. for the market of Australia they focused on simplicity and brand building of Red Bull.
Instagram helps the company to reach out the maximum level of consumer. all the audience
customers get attracted towards to the new flavours of the drink by seeing ads on the Instagram
on regular basis. brand Incorporated yellow filters across the range of images and videos
portraying in typical summer days the result of this campaigning is to increase brand awareness
in the mind of their customers. they make impact on the mind of customers it also helped the
company to build brand image in the market and get success and profitability.
Reasons for effective social content
In today’s scenario the internet and social media Tekken and effective impact on the mind
of individuals and customers people are using more social media platforms for the gathering of
information about product and services social media contents helps in making customers are
aware about the product and services below is the effectiveness of social media is explained
below
 Customer use social media repetitive times in their social life it is easy for the customers
to understand and know about the product and services delivered by the company on
social media platform because it is easy to understand and content is provided by the
company is in easy language so that it can help the customer to understand it properly
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 Social media content is repetitive in the nature and customers go through the same ad by
the company multiple Times so that the image of brand can be put in their Mind by the
social media campaigning it is also help in understanding of consumer needs and wants
for the future
 Social media marketing helps business organisation to reduce the cost of promotion a
product in the market they can easily use one content in (Spiller, L. and Tuten, T., 2019).
xmultiple Times and different social media platforms so customer are able to see what
organisation wants them to see
Thus, Social media marketing is very important for the growth of companies and also for the
customers to have proper information about emerging products in the.
Conclusion
From the above given information it can be concluded that digital marketing is very
important for the companies and customer in today’s scenario. digital media marketing helps
customers and businesses to provide a better information about their product and services. in this
report explanation of marketing mix is explained and various factors that have any effect on the
marketing of respective company it is also explain the importance of social media marketing and
digital marketing in the market further there are examples of social media contents that have a
significant impact on the mind of their customers and make their organisation grow the reason of
effectiveness of social containers also explain it in this report
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REFERENCES
Books and Journals
Micheaux, A. and Bosio, B., 2019. Customer journey mapping as a new way to teach data-driven
marketing as a service. Journal of Marketing Education, 41(2), pp.127-140.
Bormane, S., 2019, May. TRENDS IN THE DEVELOPMENT OF INTEGRATED
MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING.
In Proceedings of the International Scientific Conference. Volume VI (Vol. 84, p. 95).
Chaffey, D., 2019. Digital marketing. Pearson UK.
Dahiya, R. and Gayatri, 2018. A research paper on digital marketing communication and
consumer buying decision process: An empirical study in the Indian passenger car
market. Journal of Global Marketing, 31(2), pp.73-95
Ivanov, M., 2019. Cloud-based Digital Marketing. In CEUR Workshop Proceedings (Vol. 2422,
pp. 395-404).
Ivaschenko, A., Stolbova, A. and Golovnin, O., 2019, October. Spatial clustering based on
analysis of Big Data in digital marketing. In Russian Conference on Artificial
Intelligence (pp. 335-347). Springer, Cham.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Saura, J.R., 2020. Using Data Sciences in Digital Marketing: Framework, methods, and
performance metrics. Journal of Innovation & Knowledge.
Spiller, L. and Tuten, T., 2019. Assessing the pedagogical value of branded digital marketing
certification programs. Journal of Marketing Education, 41(2), pp.77-90.
Tsourgiannis, L. and Valsamidis, S., 2019. Digital marketing in tourism: why Greek tourists use
digital marketing applications like Airbnb. International Journal of Culture, Tourism and
Hospitality Research.
Zahay, D., 2020. Digital marketing management: A handbook for the current (or Future) CEO.
business expert press.
Zhu, G. and Gao, X., 2019. Precision retail marketing strategy based on digital marketing
model. Science Journal of Business and Management, 7(1), pp.33-37.
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