Practical Digital Marketing

PRACTICAL DIGITAL
MARKETING

Table
Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explanation of marketing:...........................................................................................................1
An explanation of what the marketing mix is and where the communications mix fits.............1
An explanation of digital marketing...........................................................................................2
An explanation of social media marketing..................................................................................3
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses.............................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media contents that really work and justification of why they work.. .3
Effective campaigning with reference to to establish model and standard for Digital Marketing
.....................................................................................................................................................4
Reasons for effective social content............................................................................................5
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7
of Contents

INTRODUCTION
Digital marketing refers to the use of internet, mobile devices, social media platform,
search engine and other channels to reach to the customers and give them information about the
product and services. In Morden scenario it is important for every organisation to make
advancement in their marketing functions. Many organisation are using digital marketing as an
new marketing tool for the organisation. That help (Micheaux, and Bosio, 2019) them in better
promotion of product and services and improvement in sell of the business operation. This report
includes all the information about the digital marketing and its impact on the businesses. In this
report Vodafone plc. Is selected which is British owned multinational telecommunication
company headquartered in London, United Kingdom.
PART 1
Explanation of marketing:
It refers to all the activities company takes in order to promote and sells its products in
the market. The main motive of the marketing is to understand and fulfil all the demands and
expectations of the customers in order to provide them better satisfaction level. It also helps the
businesses to increase the level of profit and income. There are various functions of the
marketing that help the organisation to introduce and sell its product and services in the market.
Effective marketing helps company to gain competitive advantages and have information about
the competitors marketing strategies.
An explanation of what the marketing mix is and where the communications mix fits.
Marketing mix is set of tools that company use with the purpose of the introducing its
products and services to the target customers of the firm. It refers to the set of 7PS that is
included in marketing mix. Communication mix refers to the communication with the target
market. And it fits in the promotion element of marketing mix. Below is the detail explanation of
the marketing mix in the context of Vodafone plc.
Product: It refers to the goods and services provided by the business operation in order to gain
competitive advantages and provide (Bormane, 2019) the customers better level of satisfaction
by giving them quality product and services in the market. In the context of Vodafone plc,
company is providing telecommunication services to their customers. With the high level of
network connection and 5G services.
1