Practical Digital Marketing

Practical Digital
Marketing
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Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Explain about marketing.........................................................................................................3
Meaning of marketing mix.....................................................................................................3
Digital marketing....................................................................................................................5
Description about social media marketing.............................................................................5
Importance of social media and digital media marketing......................................................5
PART 2............................................................................................................................................6
Two examples of social media contents that really work and justification of why they work6
Screen shots of effective campaigns.......................................................................................7
Effectiveness of social media.................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
The term digital marketing is explained as the use of Internet, mobile devices, search
engine and social media for reach towards customers. In the present scenario, digital marketing is
recognise as an entire new ways and methods of approaching customers through analyse of
customer behaviour towards traditional marketing. This report is written from perspective of
Smart Sites and it is an award-winning design and a digital marketing agency which offer
internet related promotion services to companies (Charlesworth, 2014). Marketing and marketing
mix will be highlighted in this report. Importance of social media and digital marketing will also
be included in this report. In the last, example of social media contents is also focused in the
upcoming report.
PART 1
Explain about marketing
Marketing is explained as an action or profession of promoting company products and
services. This includes market research and advertising and the term marketing consider action
and steps adopted by organisation for promote company products to maximise the sales revenue.
According to Philop Kotler books, marketing is explain as the art and science of
formulating, exploring and delivering high value for satisfying the needs of a target market.
Along with this marketing identify customer requirements, competitive product value and market
size. This result that Smart sites review and measure the overall size of market in order to
promote product according to market situations.
According to present market conditions, digital marketing include and utilise all devices
which are personal computer, mobile phone and tablets for accessing and approaching customers
through social platforms (Domazet and Neogradi, 2019). Traditional and modern both
organisation utilise technologies, platforms and electronic devices for promotion of all products
and all of this factors give rise to digital marketing. Smart sites are the professional service
provider of digital services that work for promotion of products at a broader area with low cost.
Meaning of marketing mix
Marketing mix is explained as a technique which is used to put the right product and also
to formulate appropriate combination of product place, with the right time and at a right price. So
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customer buy products easily as it match with all of its requirements. Some principles which is
used for application of marketing mix are mention as follow:
 Product- It refer to the item either tangible or intangible which is produced for satisfy
the needs and wants of individuals or a group of persons.
 Price- This refers to the amounts that are basically paid by buyer for purchase and
consume the products (Goldfarb and Tucker, 2019). Market penetration pricing strategy
is utilised by respective organisation to connivance customers for purchase of products.
 Place- Distribution and placement are the important factor of marketing mix definition
and they are used by Smart sites for distribute and position products in reach of potential
buyers.
 Promotion- One of the crucial factor of marketing mix is the promotion factor and this
used for boosting brand recognition and sales. Further, sales organisation, public
relations, sales promotion, etc. are some of the techniques which are used by respective
organisation to promote the products.
 People- Excellent customer services are used for increase the sales through satisfying
customer needs. It results organisation get referrals from buyers that helps to convert
leads into potential buyers.
 Process- The process for delivering products to customers is utilised for enhancing
efficiency and reliability of Smart sites services in the market. This also includes
different features that relates with environment and focus on those factors which bring
sustainability among organisation.
 Physical evidence- The term marketing mix consist all factors and last relates with
physical evidence of company. Smart sites demonstrate its result oriented graphs to
show effectiveness of services.
Communication mix
The term communication mix undertakes all tools and techniques which are used for
interact with potential customers (Jiménez-Castillo and Sánchez-Fernández, 2019). Smart sites
perform communication action with the use of social media, product packaging and advertising
tools. Moreover, campaigns and techniques for formulation of awareness related with products
and services are utilised for implement effective communication channel with customers so it
easily match with needs of marketing mix.
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