Digital Marketing and Social Media Marketing: A Case Study of Amazon

Practical Digital
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1 ...........................................................................................................................................3
Marketing ...................................................................................................................................3
Marketing Mix and Communication Mix ..................................................................................3
Digital Marketing .......................................................................................................................4
Social Media Marketing..............................................................................................................5
Importance of Digital Marketing and Social Media Marketing .................................................5
PART 2............................................................................................................................................5
Two example of Social Media Contents that really work and justification of why they work ..5
Effective campaigns with reference to established model and standard of digital Marketing....6
Social Media Content is considered effective due to the following reasons ..............................7
CONCLUSION ...............................................................................................................................8
REFRENCES...................................................................................................................................9
Books and Journal.......................................................................................................................9

INTRODUCTION
Digital Marketing is an emerging tool which facilitates in promotion and marketing of goods and
services offered by an enterprise. It is a very effective tool which can be utilises by organisation
around the globe so as to enhance their customer reach and customer engagement. Social Media
Marketing is a technique which allows business organisations to connect and interact with larger
audience and enhance the brand awareness of the same. Amazon is a global business
organisation that is catering to its customer base all across the globe. In order to carry out its
operations more precisely Amazon needs to capitalise on Digital Marketing as well as Social
media marketing in order to grab the attention of more and more consumers and to rise the sales
of offering provided by the company. The report provides an analyses of how Amazon
incorporates and capitalises on the Digital Marketing and Social Media Marketing in its business
operations.
PART 1
Marketing
Marketing can be termed as one of the most prominent function of the management in the
business organisation which involves enhancing the popularity of a product in the market
environment and generating the sales for the same. Marketing helps an organisation to sustain in
the competitive environment and also assist the business organisation to gain a competitive edge
over its competitors in the market place (Saura, 2020).
The market is considered dynamic in nature , hence there is a possibility for sudden risks
and uncertainty in the same. In order to cope up with these risks, Amazon needs to have an
effective and efficient marketing plan that can encourage the organisation's sales and benefit the
organisation in order to meet it short and long term objectives.
Marketing Mix and Communication Mix
Marketing mix is an essential feature of marketing that assist the business organisation to
achieve its overall marketing goals and objectives in the market environment. Marketing Mix
provides a brief analysis of what an organisation is offering to its target consumers.
Communication Mix is a process that provides various tools and techniques to a business
organisation in order to endorse their goods and services in the marketplace.