Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1. What is marketing....................................................................................................................1
2. What is marketing mix along with where communication mix fits.........................................2
3. What is digital marketing.........................................................................................................2
4. What is social media marketing...............................................................................................3
5. Reasons digital marketing as well as social media marketing are important for contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
1. Two examples associated with social media contents works really as well as justifying the
reason...........................................................................................................................................4
2. Screenshots concerned with effective marketing campaigns..................................................4
3. Explaining effectiveness of social media content....................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In present era, practical digital marketing is expanding at an exceptional pace that have
widened horizons of opportunities for an individual and organisation (Islam, Rahman and
Hollebeek, 2018). It assists in improving ability for analysing information so to draw insights,
understanding customer experiences and advancing knowledge about social media. As internet
plays huge role in daily lives, it offers wide opportunities to a venture to extend presence online.
Purpose of the report is to explore about effectiveness of digital marketing in competitive
business environment.
The portfolio is bifurcated in two parts wherein Part one includes information about
marketing, marketing mix, digital marketing, social media marketing and importance of social
media together with digital marketing to contemporary organisations. On other hand, Part 2
highlights examples related to social media content, screenshots of effective campaigns and
reasons why social media content is effective.
PART 1
1. What is marketing
In accordance to Gibbs, MacDonald and MacKay (2015), marketing refers to an
organisational function that undertakes practices for promoting products, services and even
brand. At fundamental level, marketing is considered as a process of understanding about
choices of customers, building relationships with them and fulfilling their demands with suitable
offerings. Within contemporary businesses, marketing is a set of instruction to devise,
communicate, deliver as well as exchange offerings having values for society, customers, clients
addition to partners.
Through marketing, organisation informs customers and clients about their offerings,
creates brand awareness, makes business stand out in competition and gain valuables about
trends in industry. It is part of sequential processes that have responsibility to determine, forecast
and satisfy needs of target audience profitably. Need of marketing within contemporary
businesses arises so to know wants of customer base, organising distribution system and devising
production decisions so to remain in tune with current and future trends in the sector.
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