Importance of Digital Marketing and Social Media Marketing for Contemporary Business

Practice digital
marketing
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CONTENTS
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
PART 1...........................................................................................................................................3
Marketing....................................................................................................................................3
Marketing mix and where communication mix fit.................................................................3
Digital marketing........................................................................................................................4
Social media marketing............................................................................................................5
Digital marketing and social media marketing importance to contemporary business..5
PART 2...........................................................................................................................................6
Example of social media content............................................................................................6
Screenshot of effective campaign and model of digital marketing....................................7
Digital marketing model:..........................................................................................................8
Social media content is effective............................................................................................8
CONCLUSION...............................................................................................................................9
REFERENCES............................................................................................................................10
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INTRODUCTION
Marketing is defined as the process of interacting and then persuading the
potential customers with information about eth benefits and value that a particular
product or service is offering in market and the n persuading consumers to make
purchases. The marketing is consider to be the pillar of success for any organisation as
it help in keeping the customers engaged with brand and remain loyal toward brand that
help in achieving competitive edge at marketplace (Armstrong, Kotler, Harker and
Brennan, 2018) The current report is focused over digital marketing and its importance
for contemporary business. This report involve a discussion regarding basic
understanding about marketing, marketing mix, digital and social media marketing along
with its importance for contemporary business. Other than this it also present detail
about the social media content importance and model of digital marketing.
PART 1
Marketing
Marketing is defined as the set of actions that an organisation take in order to
promote communicate and sell its product or services to the final consumers who
demanded for it in exchange of money. It is considered to be a business process which
work toward identifying, anticipating and satisfying the consumer need by providing
them appropriate information regarding the presence of product or services offered by
company and then persuading them to make purchases. Its main role is to provide a
connection between an organisation and customers by setting up the communication
medium from where consumers get idea about the product or services that can satisfy
their need and channels through which they can get those products.
Marketing mix and where communication mix fit
Marketing mix refers to the set of actions or tactics that are undertaken by the
company in order to promote its product, services or brand within the marketplace. It
consists of seven elements that combinedly form a marketing strategy in order to
present a particular product or services in marketplace effectively (Huang and Sarigöllü,
2014). These are explained below,
 Product: - It is about the item which is actually going to be sold in market, where
it is ensured by an organisation that its product must deliver a minimum level of
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