Practical Digital Marketing: Importance and Strategies

This document provides an in-depth overview of practical digital marketing, including topics such as social media marketing, online reputation management, and the use of digital technologies to promote goods and services. It explores the importance of marketing and its function, as well as the effectiveness of social media marketing and digital media marketing in business. The document also includes examples of social media content and a case study on the Red Bull summer campaign.

Practical digital marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
What is marketing.......................................................................................................................1
The marketing mix and communication mix..............................................................................2
What is digital marketing............................................................................................................2
What is social media marketing..................................................................................................3
Importance of social media marketing and digital media marketing in business.......................3
PART 2............................................................................................................................................3
Examples of social media content...............................................................................................3
Red bull summer campaign.........................................................................................................5
Effectiveness of social media......................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Practical digital marketing includes the google analytics, social media marketing, online
reputation management. It is also known as internet marketing that is depend upon online digital
technologies such as, mobile phones, various digital platform to promote goods and services and
utilizes internet. It was developed in 1990's to transformed the style of business for enhancement
of product as well as services in market (Chaffey and Ellis-Chadwick, 2019). Digital platform
getting increase incorporated into marketing plans and every day life. People are looking forward
to use digital devices instead of visiting physical shops. It is basically use for doing promotion of
brands to connect with prospective customers with the help of internet and the modes of digital
communication. It is not include only electronic mails, social media and web based advertising
but also text and multimedia message as a marketing channel. It covers advertising delivery by
digital passage such as: mobile applications, search engines, websites etc. Digital marketing is a
method in which organization are easily endorse brands, goods and services. The purpose of this
research is to investigate the importance of marketing and its function. It can compose social
media marketing as well as digital media marketing.
MAIN BODY
PART 1
What is marketing
Marketing includes different activities such as promotion, buying or selling of goods that
is performed by an organization in order to attain higher competitive advantage from aggressive
market competition. the basic concept of marketing is all about making sustained relationship
with customers and marketplace. The major prospects of marketing is all about to gain fund and
it is responsible for accomplish customers wants. It attracts the audience with the help of
advertising to acquire the valuable audience. Marketing consider promotion, product, prize and
place. In the prospective of promotion, it targets celebrity or high class people for endorsements
to attain the goal of the company that are able to generate revenue as well as profitability. In
context of price, organization include overall cost of particular product that involve unit cost
price, marketing cost and distribution expenses as per the assumption of all included cost
company will set the price of particular product. In the relation of place, marketing strategy
analyse the various modes to promote the product either it is a physical, online or distribution
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channels. In addition of promotion it involves different activities for promotion includes,
advertising, selling, sales promotion, public relations and direct marketing (Heinze and et. al.,
2020).
The marketing mix and communication mix
A combinations of factors that can be controlled by an organization to influence
consumers to purchase its products. It includes sets of marketing tools that company willing to
acquire its marketing objectives in targeted market. It gives ideas to business to earn profit at
every stages because it includes strategies, methodologies to attain the target. It also assist in
decision making process for develop its strength and prevent from weakness. Marketing mix
combines various ideas, views, concept to formulate plan of actions that helps to brand making
popular. It develop the strategy in occurrence of product that includes, product, price, place,
promotion. Communication mix is very essential in marketing mix at the time of product
development it builds and maintains relation with customers. It aim to focus on consumer wants
and needs. It includes consumer, cost, convenience and communication to satisfy the people
demand. In the prospective of cost it is an essential factor of using the product. However, the role
of communication is all about to convenience people for the product, that shows company made
those goods it is reliable or convenient for the customer. The major aspect of communication mix
is not acquiring consumer footfall but also listen feedback and find solution how to improve the
product one ( Das, 2021).
What is digital marketing
Digital marketing allows selling goods and services with the help electronic devices,
mobile applications or the internet. It uses various platforms, technologies that give permission
to an organization to observe the campaigns, content, and strategy to understand about work. It is
work or not. It gives opportunities to people with some benefits. Firstly it is not consume the
time, it attains more customers in a particular time and saves time also. It gives opportunity to
people for open a business anywhere. In present time digital marketing matters a lot, for instance
Facebook and google generate more revenue than any traditional media organization because
they looking forward to grab more eyeballs. The procedure of conducting digital marketing, a
commercial enterprise have to be blogs, social media, search engines, mails etc. all these factors
attain more consumers for the organization. It uses different social media platform like,
Facebook, Instagram etc. To attract a customer there is no need to go every doorstep, digital
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markets develops hashtags and @ that assist to tag the people. This thing help to reach the
consumer, it convey appropriate message to the people and it is all depend upon creativity,
innovations that will help out to enhance commercial enterprise in the market place (Pandey and
et. al., 2020).
What is social media marketing
It includes all social media platforms such as you tube, twitter, gmail, LinkedIn,
Facebook, Instagram , Pinterest or so many. In the prospective of business, if organization wants
to promote goods and services they have to use social media platform for example: a company
sells it protein supplement in the market to enhance the sale, they have to make Vlog on you tube
and take feedback in comment section this thing attain the consumer and reviews about product.
It saves time and give the higher efficiency (Spiller and Tuten, 2019).
Importance of social media marketing and digital media marketing in business.
Social media marketing is very essential in the business, it enhance awareness of brand,
make connectivity with customers, encourage leads and sales and positively influences their
organization revenue and sales. It gives immense potential for business because consumer
habitually log on to it daily. This platform gives massive challenges for enterprise, because it is
an ever changing space that is extremely noisy and crowed (Sharma, Sharma and Chaudhary, M.,
2020).
Digital marketing helps in reach the customers, it become popular in every nation where
every business is steeping into the new strategy to develop high competitive strength. It enhances
the consumer as well as to make the business a supreme one digital marketing is directing way to
foster the business.
PART 2
Examples of social media content
In the prospective of social media content, it assist in acquiring of objectives with in a
period of time. It is mandatory to focus on social media content so that consumer are attract
towards the brand or product. It has deep affect on enterprise as consumer easily able to
understand the message of organization through social media content. There are importance of
social media content that is given below:
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Connect audience with brands: it easily assist connecting targeted audience by the help
of social media content. It is considered as most powerful tool that is used for influencing
decision of consumer at larger scale (Richards and Marshall, 2019).
Assist in conversion rate: it gives advantage of using social media content in which they
help in conversion of rates and enhancing them at higher level.
Types of social media content
podcast: It is an online streaming platform, in this people do entertain, with the help of
fiction stories, they motivate audience by their motivation speeches. They are all sound, with no
distraction coming from how people look or dress like might get from watching a TV show or
film. People share their experiences, knowledges and life style to the audience (McGruer,
2019). (Kumar and Singh, 2020). (Anjum, Thomas and Prakash, 2020).
E Books: Electronic books is a online reading books, where people can read articles,
fiction or realistic stories on laptops, mobile screen or electronic devices. The major aspect of e
books is to simplify and increase the overall learning experience. It makes the learning process
more interactive and engaging. E books text presented in a format that allow to be read on hand
held device. There are so many titles that are available in printed versions that can be read as
online books, classics and references text (Nair and Gupta, 2021).
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Red bull summer campaign
social media created successful campaign by red bull. Instagram has been used by this
platform. The main purpose of this campaign is to enhance brand awareness and sales of their
tropical flavoured summer edition in Australia market. Ti attain customers and its attention,
Instagram used yellow filter with #this summer hashtag. This campaign provided massive
competition to competitor. It has to be observed that 1.1 million customers reach towards
company with the help of this social media campaign. Different standards used by digital
marketing to increase their sales. They made content to increase the lead generation. Making of
this platform has helped, red bull increasing the brand awareness of their tropical summer
edition. It develop a positive pate of interest to helped the business for its growth. This campaign
helped them in increasing the connection with customers that is really required for developing
customer loyalty. It is not easy to get hype in market place because competition is to high, it also
developed awareness about their brand (McGruer, 2019).
Effectiveness of social media
It enhancing brand recognition: opportunities enhance brand visibility of the
organization. Social media is an effective platform to reach and engage new or prospective
consumer.
Improving organization potential: Social media presence assist to reach out and develop
positive interactions, with each interaction building on the last.
Cost effective campaign solution:it allows brands to be incredibly targeted in their
campaign communications. Social media allow to advertise only the demographics organization
want to acquire. Effective social media campaigns can give organization awareness, it saves time
and provide the right measures needed to prove return on marketing investment (Kumar and
Singh, 2020).
Social media effectiveness enhance the product and services, that can also be used in
enhancing awareness about any social cause even it can be relate with promoting awareness
about the disease. Organization use different social media platforms convey the messages to their
audience. They can be more busy in making relevant contact in relation to attain customers and
their attention. This has assist many organization in enhancing sales, revenue, goods and services
and profitability (Anjum, Thomas and Prakash, 2020).
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CONCLUSION
It is inferred from the above study about findings such as, organization are responsible
for making good relationship with consumers with help of social media platform such as
Instagram, Facebook and so many. This thing helps the organization are able to enhance their
sales as well as revenue, if content or product suits to the consumer. It involved social media
content so brand are able to create their awareness so customer can wiling to buy products and
services. Social media marketing helps to analyse the strength and weakness of the organization
as well as in the prospective of product through review and feedback by the consumers or
viewers. It makes business effective with the help of communication so growth can be gained,
once it happen, business can run smoothly and efficiently. It helps in enhancing production
efficiency and profitability. Social media content has assisted organization in increasing the
generation of leads so that their sales can be encouraged. It also helps the organization in
knowing about needs and demands of the consumer. In last it helps organization in enhancing
and developing consumer loyalty.
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REFERENCES
Books and Journals
Anjum, A., Thomas, M.R. and Prakash, P.K., 2020. Digital Marketing Strategies: Effectiveness
on Generation Z. SCMS Journal of Indian Management, 17(2), pp.54-69.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Das, S., 2021. Search engine optimization and marketing: A recipe for success in digital
marketing. CRC Press.
Heinze, A., and et. al., 2020. Digital and social media marketing: a results-driven approach.
Routledge.
Kumar, P. and Singh, G., 2020. Using social media and digital marketing tools and techniques
for developing brand equity with connected consumers. In Handbook of research on
innovations in technology and marketing for the connected consumer (pp. 336-355). IGI
Global.
McGruer, D., 2019. Dynamic digital marketing: master the world of online and social media
marketing to grow your business. John Wiley & Sons.
Nair, K. and Gupta, R., 2021. Application of AI technology in modern digital marketing
environment. World Journal of Entrepreneurship, Management and Sustainable
Development.
Pandey, N.,and et. al., 2020. Digital marketing for B2B organizations: structured literature
review and future research directions. Journal of Business & Industrial Marketing.
Richards, M.B. and Marshall, S.W., 2019. Experiential learning theory in digital marketing
communication: Application and outcomes of the applied marketing & media education
norm (AMEN). Journal of Marketing Development and Competitiveness, 13(1), pp.86-
98.
Sharma, A., Sharma, S. and Chaudhary, M., 2020. Are small travel agencies ready for digital
marketing? Views of travel agency managers. Tourism Management, 79, p.104078.
Spiller, L. and Tuten, T., 2019. Assessing the pedagogical value of branded digital marketing
certification programs. Journal of Marketing Education, 41(2), pp.77-90.
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