This report provides an overview of digital marketing and social media marketing, focusing on the case of Vodafone Plc. It explains the concepts of marketing, the marketing mix, and the communication mix. It also discusses the importance of digital marketing and social media marketing in contemporary businesses. The report includes examples of effective social media content and campaigns, as well as the reasons for their effectiveness. The subject is Practical Digital Marketing, and the course code is not mentioned. The college/university is not mentioned.