Digital Marketing: Importance of Social Media Marketing

PRACTICAL
DIGITAL
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Concept of marketing..................................................................................................................3
Marketing and communication mix.............................................................................................3
Digital marketing.........................................................................................................................5
Social media marketing...............................................................................................................5
Social media marketing and digital marketing are important for contemporary business..........6
PART 2............................................................................................................................................6
Social media real life example.....................................................................................................6
Example of Starbucks..................................................................................................................6
Example of national geographic..................................................................................................7
Screenshot of some important effective campaigns....................................................................7
Social media content is very effective.........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books & Journals:........................................................................................................................9

INTRODUCTION
Marketing is an essential part of an organisation which included in the strategic planning
of a company. Day by day organisation is looking for finding best marketing methods which
helps them to take a competitive advantage in competitive world (Gupta and Chokshi, 2020).
Companies find out that digital marketing becomes most widely used marketing method but it is
not a new method only becomes most popular method. Digital marketing has a great reach and
that's why organisation uses in the company. It is also identify that social media marketing
becomes more popular in digital marketing. This report covers Digital marketing, marketing and
communication mix, Social media marketing with real life examples, etc.
MAIN BODY
PART 1
Concept of marketing
Marketing is a process of promoting goods and services with the help of using important
tools and technologies. Every organisation has certain marketing methods which help in
promotion of their goods and services (Nevalainen, 2020). Marketing is a necessary process
which should perform by organisation if they want to sell their goods to their potential buyers.
Without marketing how it possible is that consumer get knowledge about company’s products
and services. Marketing is just not give awareness of products and services but also try to
convince them for purchasing the products and services.
Marketing and communication mix
Marketing mix is the promotional tools and techniques used by company in order to
promote goods and services effectively in the market (Maina, 2017). In the case of products,
marketing mix has four elements that are price, place, product and promotion. Whereas in the
case of services, it have 3 additional elements that are process, physical evidence and people.
Product