Roles of Digital Marketing and Social Media Marketing

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Added on 2022/11/28

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AI Summary

This report discusses the roles of digital marketing and social media marketing in contemporary businesses. It explains the concept of marketing and the marketing mix, including the communication mix. It also explores the importance of digital marketing and social media marketing in enhancing brand awareness and engaging potential customers. The report provides examples of effective social media content and campaigns, along with their justification. Overall, it highlights the significance of utilizing digital and social media channels for business success.

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Roles of Digital Marketing and Social Media Marketing

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