Roles of Digital Marketing and Social Media Marketing

Roles of digital
marketing and
social media
marketing

Contents
Introduction........................................................................................................................3
Part 1.................................................................................................................................3
Explanation of marketing...............................................................................................3
An explanation of what the marketing mix is and where the communications mix fits..3
An explanation digital marketing....................................................................................5
An explanation of social media marketing.....................................................................5
An explanation of why digital marketing and social media marketing are important to
contemporary businesses..............................................................................................6
Part 2.................................................................................................................................6
Two examples of social media content that really work and justification of why they
work................................................................................................................................6
Screen shots of effective campaigns with reference to established models and
standards for digital marketing.......................................................................................7
Why social media content is effective............................................................................9
Conclusion.........................................................................................................................9
REFERENCES................................................................................................................10

Introduction
digital marketing is characterized as the arrangement of various activities and cycle
which are done by the organisation to promote goods and services through using
various internet marketing channels, for example, email advertising as well as social
media marketing. Business associates with potential customers through web to increase
organisational brand image and sales a. It is the best method to reach potential and
effective prospect customers efficiently and convert them in potential customers that
enhances customer base and profitability of business. there are various information
regarding organisational products and services are shared on social media another
digital marketing platforms in order to enhance brand awareness among market place.
These digital marketing channels help to attain all goals and objectives of business in
effective and efficient manner. In this report description of marketing, digital marketing,
social medial and marketing and importance of communication mix in marketing mix is
discussed. Value of social media marketing in contemporary business and effective
social media campaigns as well as effectiveness of social media content is being
covered in this project report.
Part 1
Explanation of marketing
Marketing is defined as the action attempted by the business to publicize product and
service of organisation. basically, marketing is the combination of various activities,
process to communicate with customers, deliver them products and services as well as
exchanging various offers that have value for customers. Marketing includes proper
research of markets and advertising in order to gather information about customer
needs, demands and preferences and provide them most suitable products to satisfy
them effectively (Devereux, Melewar and Foroudi, 2017). Organisation either perform all
marketing functions and activities in order to enhance sales and brands awareness or
appoint specialized of other organization to done such activities. Through utilizing
promoting business look for consideration of most effective and potential customers
towards business products and services. Promoting works with the association to keep
up effective connection with potential customers.

An explanation of what the marketing mix is and where the communications mix fits
Marketing mix: Marketing mix is defined as the combination of different activities and
exercises that assists business to improving sales of products and services. It
incorporates different marketing factors which helps business to create and maintain
effective marketing plans. Marketing mix plays important role in developing marketing
strategies and plans to accomplish all determined goals and objectives effectively.
There are 7Ps of marketing mix are included such as product, price, place, promotion,
process, people and physical evidence that are discussed below:
Product: Products are described as the physical item which is offered by the
business in market in order to satisfy all needs and desires of customers effectively. It is
the objective available in market for customers use. products are valuable thing or item.
Organization conducts proper market research and offer products and services
according to demands of customers (Grau, Kleiser, and Bright, 2019).
Price: Price is defined as the worth of organizational product, which is paid by the
customers consume products. price of products are rely on different factors such as
quality, size of items, quality of products, strategies of competitors.
Place: Place is defined as the significant part of marketing mix which incorporates
different distribution platforms. distribution channels are considered as the different
physical stores structure where customers purchase organisational products. In
competitive business environment business adopts the various online based
technologies such as home delivery in order to provide products and service to potential
customers efficiently.
Promotion: Promotions are referred as the action that is related with advertising
and promoting business products to customers (Hjorth and Hinton, 2019). Organisations
use different advertising channels such as promoting, public connection, personal
selling and digital as well as social media marketing. All these promotional channels
help business to enhance brand awareness, sales and profitability.
People: People are defined as the employees of an organisation who plays
important role in run business in proper and efficient manner. In business employees
from front line sales staff to managing directors are included, perform different task to