Practical Digital Marketing

Practical Digital
Marketing

Contents
Introduction......................................................................................................................................2
Part 1................................................................................................................................................2
Define marketing....................................................................................................................2
Define marketing mix and where communication mix fits....................................................2
Define digital marketing.........................................................................................................3
Define social media marketing...............................................................................................4
Describe why digital marketing and social media marketing are essential to contemporary
businesses...............................................................................................................................4
Part 2................................................................................................................................................5
Illustrate two examples of social media content that actually works and describe why........5
Give screenshot of effective campaigns also models and standards for digital marketing....7
Describe why social media content is effective.....................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
1

Introduction
The term digital marketing is defined as the process making consumer aware of the brand
and the company’s product and services among the potential customers in order to increase sale
and productivity effectively. It involves use of various digital tools and platforms in order
interact with the customers using internet and other digital communication like email, social
media, web based advertising and other social media platforms like Facebook, twitter, Instagram
and so on. This report highlights the detailed description of the marketing and marketing mix
also the detailed description of the social media and digital marketing and the importance of
social media and digital media marketing. In addition to this example of social media contents
and the models of digital marketing and the importance of social media content is also
highlighted in this report.
Part 1
Define marketing
The term marketing is defined as the one of the essential process undertaken by the
business organisation in order to promote and selling of goods and services, it involves use of
various tools and techniques in order to make consumer aware of the their brand as well as
product and services. The main aim of marketing process is to increase the sale and maximise the
profit leading to improve overall performance of the business organisation through attracting
large number of buyers to buy your products effectively(Adolpho, 2019). Marketing is the
process which involves detailed research of the market place, customers and competitions
available and their offering in order to understand the what customers needs and accordingly
taking corrective actions also creating and offering required product and services at the right time
and right place in order to satisfy their needs and wants. Marketing is one of the most essential
part of the business organisation leading them towards growth and success effectively through
enhancing their profitability and productivity.
Define marketing mix and where communication mix fits
Marketing mix is defined as the process of using various tools and series of actions in
order to make consumer aware of the products and services as well as about the brand (Backaler
and Shankman, 2018). The 4Ps as the elements makes the typical marketing mix. The initial
elements of marketing mix are Product, price, place and promotion as discussed below:
2