Practical Digital Marketing

Practical Digital
Marketing
1

Table of Contents
Introduction................................................................................................................................4
Part 1..........................................................................................................................................4
Marketing...............................................................................................................................4
Marketing mix is and where the communications mix fits ..................................................4
An explanation of digital marketing .....................................................................................5
An explanation of social media marketing ...........................................................................6
Importance of Digital marketing for contemporary business:...............................................6
Importance of social media marketing for contemporary business:......................................6
Part 2 .........................................................................................................................................6
Two examples of social media contents that really work and justification of why they work . 7
Screen shot of effective campaign with reference digital marketing.........................................8
Why social media content is effective......................................................................................10
Conclusion................................................................................................................................11
References ...............................................................................................................................11
2

Introduction
Marketing function is a study of different market forces & factors that can be used
for development of a company's position for optimization of benefits. It is related with getting
right at product at right place (Chaffey, 2019). With the changing time there have been
complete transformation in the way companies are making use of various sources for the
purpose of using it as communication strategies for promotion of their brand in the target
market. Present report discusses about the concept of marketing and the growth of digital
marketing as a source of promotional strategy by various business organizations across
different parts of the world. Also, there is discussion of how social media marketing is one of
the most preferred strategies that can be adopted by organizations for enhancing their growth
and increased market share.
Part 1
Marketing
According to CIM, Marketing is a management process that is responsible for performing
various functions like identification, anticipation and satisfaction of customer requirements.
This functions is all about getting right products at right place, right price and right time.
Marketing function is a study of different market forces that are necessary for development of
a organisation's position to optimise benefits for a organisation (Chaffey, and Smith, , 2017).
Marketing mix is and where the communications mix fits
Successful marketing activities of a organisation is depended on addressing various key
issues that are according to the products of a organisation and how they will be delivering the
required value to their customers. These consideration are knbwoen to be part of marekting
mix as mentioned below:
Product: A successful organisation is always willing to develop products according to
customer requirement so that they are bale to achieve success. The perfect product is that
what is giving the required value to the customer. There is no necessity that a product has to
be tangible it can be intangible also like insurance policy is also a product. For example if a
customer is willing to buy a Nissan Micra then there is no use of offering them Rolls Royce.
Price: A product is having a required worth only of the customers are willing to pay the
required amount for it but it does not mean that it has to be cheapest but competitive enough
3

to survive in market. It is the only element of marketing mix that can help in generation of
revenue. Other elements of marketing mix only represent cost (Kingsnorth, 2019).
Place: Place is where customers are buying a product and it is having relation with
distribution of product according to Its appropriateness and convenience. Many customer
surveys have clearly shown that delivering performance is a very important criteria while
choosing a supplier.
Promotion: Promotion is also a way where a organisation is communicating and it consist of
various activities like advertising, branding, sales management, exhibitions and special offers.
Promotion must be appealing enough and deliver a consistent message.
Communication mix is the part of promotion activities of every organisation where they are
using various tools for the purpose of approaching their target segment of market. There are
many different tools that can be used for the purpose of communicating with market such
traditional sources includes print media and electronic media in form of e mails (Patrutiu-
Baltes, 2016). Presently there has been a complete transformation as now digital media
sources have gained more popularity and increasingly lead to fostering of more creativity &
innovation in marketing activities of a organisation.
An explanation of digital marketing
According to Indrajeet Deshpande, 2020 Digital marketing can be defined as a marketing
approach that is relying on use of internet for purpose of connecting with the target audience
with use of different channels of digital media and such related platforms.
Digital marketing is a wide term that consist of different methods and marketing channels
for promotion of products & services with use of various electronic devices like mobile
phones, TV & electronic billboards.
Digital marketing is a term that is used for the purpose if describing various
integrated marketing services that are used for convincing customers online and attracting,
engaging their customers. Digital marketing is utilisation of multiple channels like content
marketing and influencer marketing that is helping various business organisations in
connecting with their customers. Use of Internet and different technology and digital media is
supporting modern marketing that has lead to rise of range of labels and creation of
professional and academics. It is considered as digital marketing, e mail marketing & web
4