Premier Inn: SWOT and PESTLE Analysis and Organisational Structure

Case Study

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
SWOT analysis of the business organisation .............................................................................3
PESTLE analysis ........................................................................................................................4
Explain the organisational structure of the company .................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The business organisation is a entity which is formed for the purpose of carrying on
commercial enterprise. The main objective of the organisations to to create value for the
customers and earn profit from it. It is very important that the individual should understand its
business because it can help them to provide better and effective services for the customers.
Also, the understanding will help in to create the better managers and leaders in the workplace
which can help to achieve the objectives of the business enterprises. This report is based on the
Premier Inn which is the British limited service hotel chain and considered as the United
Kingdom largest hotel brand. The organisation has variety of hotels in different locations. The
company was introduced by Whitbread in the year 1987(Bird, 2019).This report will include
various topics such as the swot analysis, PESTLE analysis and the organisational structure of the
above organisation which is taken into consideration for this report.
TASK
SWOT analysis of the business organisation
This is the technique or the tool which is used by the various organisations to evaluate
that what the company is best in the present and what are the future opportunities available for
the organisation which it can avail for the success of the business enterprise. The swot analysis in
context of the Premier Inn is explained below;
Strengths Weaknesses
 It has over 800 hotels in the United
Kingdom with over 785000 rooms. It
serves over 5 million of customers
every month(Eberlein, B., 2019).
 It has a very good brand image over the
years. The kid- friendly and bike-
friendly image has been created by the
company which is considered the
 The limited global presence is one of
the weakness for the organisation. It is
situated in the limited countries.
 In february 2018 it was founded that
the hygiene factor is been not taken into
consideration. Asd one of the staff has
used the same towel to clean the
bathroom and the entire room. This has