Business Environment Analysis of Premier Inn

FUNDAMENTALS OF
BUSINESS

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Competitive Business Environment ............................................................................................3
SWOT analysis of Hotel Premier Inn..........................................................................................6
Operational environment ............................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment can be defined as a group of factors including the internal factors
as well as the external factors which affects the functioning and operations of a business. The
present report is based on the study of Premier Inn, which falls under the category of tourism
sector. The Premier Inn is headquartered in Dunstable, United Kingdom and was founded by
Whitbread in the year 1987 that was 35 years ago. It operates in a number of locations and is
considered as one of the leading hotel chains in United Kingdom. The present report aims to
cover the business environment with respect to the operations of the hotel Premier Inn. It also
includes the macro economic factors that affects the business operations of the hotel Premier Inn.
MAIN BODY
Competitive Business Environment
PESTLE analysis of Hotel Premier Inn
The PESTLE analysis is a framework used by companies in order to gain a breif
understanding of the macro environmental factors with respect to an organization. It includes the
political, economic, social, technological, environmental and legal factors which affects the
functioning of an organization. Similarly, all these factors with respect to the Hotel Premier Inn.
Has been explained below:
Political factors
Political factors can be defined as the factors relating to the political environment of the
nation in which the company operates and the impact it has on the operations of the business.
The Government stability and the open borders have led to an increase in the revenue of the
Hotel Premier Inn. The availability of open border has opened up ways for the foreigners to visit
the European nations. This has helped the tourism sector within the boundaries of United
Kingdom as the more the number of travellers, the higher will be revenue generation of the
tourism sector within the United Kingdom including the Hotel Premier Inn. However, it is