Factors Influencing the Contemporary Hospitality Industry: A Case Study of Premier Inn (GB)

This presentation discusses the internal and external factors that impact the profitability of Premier Inn (GB) using PESTLE and SWOT analysis. It also explores current trends affecting the development of the hospitality industry, such as the focus on hygiene and safety due to the pandemic. The report concludes with strategies that Premier Inn has implemented to reduce the effects of the pandemic on the hotel.

THE
CONTEMPORARY
HOSPITALITY
INDUSTRY
PREMIER INN

INTRODUCTION
 The report illustrates factors influencing the
internal and external environment that impact the
hospitality industry
 the current and potential trends that affects the
hospitality industry.

INTERNAL AND EXTERNAL IMPACTS
 PESTLE ANALYSIS
 PESTLE analysis examines the macro factors that
impacts the profitability of the Premier Inn.
 these factors include political, economic, technological,
legal and environmental factors.
 Government regulations, taxation policies a preservation
of the cultural and historic monuments affects the growth
of the hotel.

COUNTINUE
 Online booking facilities are also provided by the hotel.
 Government are offering tax deductions in the hotel industry
for the growth of the economy.
 Premier Inn hotel have to follow the provisions of the laws and
terms of the hotels are made strict regarding the identification
of the tourists.

COUNTINUE
 SWOT analysis
 SWOT analysis helps to examine
the strength and weaknesses of the
Premier Inn.
 also to exploit the opportunities
and focus on the threats which can
damage the image of the hotel. It is
the British hotel chain and is the
largest hotel in UK.
 The occupancy rate of the Premier
Inn of more than 76.3% and has a

COUNTINUE
 Premier Inn operates in very limited
countries and does not have wider present
 The hotels have 28 hotels in Germany and
seeks for more growth opportunities in the
future.
 The competitors of the Premier Inn can be a
threat that has same budget in the country.
Due to the COVID-19, many businesses has
been affected and Premier Inn has also
incurred huge loss due to lockdown.

Current trends affecting the development
 Due to the pandemic Premier Inn is
now highly focusing on hygiene
 safety of the tourist and measures
have been taken like mask has been
made mandatory, use of hand
sanitizers and regularly checking the
cleanliness of the rooms and
restaurants.
 The hotel is providing the facility of
fast internet connections through Wi-
Fi facility.

CONCLUSION
 It can be summarized from the above report that various factors
impacts the profitability
 profitability of the hotel industry. Premier Inn focused on
analysing all the factors and threats and make strategies in
order to reduce the effects of pandemic on the hotel.

REFERENCES
 Atherton, J., 2019. Social media strategy: A
practical guide to social media marketing and
customer engagement. Kogan Page Publishers.
 Nwokah, N.G. and Briggs, J.T., 2017. Internal
marketing and marketing effectiveness of hotel
industry in Rivers state. Journal of Human
Resource and Sustainability Studies 5(04) p.238