Understanding Business Organisation: Premier Inn Hotel Chain Analysis

Understanding business organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Organisational structure...................................................................................................................1
Analysis of business environment...................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
It is crucial for an organisation to understand different factors and elements of business in order
to take appropriate decision for growth and development of business (Belas and et.al., 2019).
Organisational structure will lead to have significant impact on functioning of business and
affect its capability to attain desired goals (Möller, Nenonen and Storbacka, 2020). There are
several factors of business environment that will lead to affect business and its performance. It is
important that company is analysing internal and external factors of business environment with
the motive of take right decision for increasing business activities. This report is based on
Premier Inn hotel chain. This is a British company that is conducting its practices in hospitality
industry. This organisation belongs to expert company Whitbread PLC and its has more than 800
hotels that is performing its practices in UK and different market area. This is a company is
offering various kinds of products and services in order to meet with the demand of customers.
Premier Inn hotel organisation is supporting their charity partners that is Great Ormond Street
Hospital children’s charity. It has been analysed that COVID 19 pandemic as affected
performance and functioning of this hotel in negative impact. This report includes information
regarding organisational structure that will lead to affect functioning of business. in this report
different factors of business environment has been analysed. This includes SWOT and PESTEL
framework.
MAIN BODY
Organisational structure
Organisational structure can be explain as the procedure or system which is consider by
organisation in order to successfully and effectively conducting business practices. This is
powerful for deciding how various exercises of business should be coordinated with the intention
of achieving wanted objectives of business (Hrechyshkina and Samakhavets, 2019). it has been
determined that organisational structure play very crucial role in analysing the path of success as
well as attaining desired goals. There are various types of organisational structure such as tall,
functional, flat and many more. All of these structure have direct impact on performance of
business. It is important that respective organisation have proper structure in order to smoothly
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