Understanding Business Organisation: Premier Inn Hotel Analysis

Understanding business
organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
Organisation structure of Premier Inn Hotel....................................................................................1
Business environment analysis of Premier Inn Hotel .....................................................................2
SWOT ANALYSIS.....................................................................................................................3
Pestle analysis.............................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business organisation refers to an enterprise that develops to complete the aim of carry
on commercial business. However, business venture is concerned with the system of laws and
regulation that governs contract and exchange, property rights etc. Firms are of different types
such as partnership, sole proprietorship, limited liability, corporations etc. To complete this
project Premier Inn hotel is undertaken that is a prominent hotel of Whitbread group hotel since
1987. It is largest group in UK that attracts huge base of customers and generate high profitable
results. This hotel has around 72000 rooms and 800 hotels in number of countries like UK, UAE,
Jersey, Republic of Ireland etc. Premier Inn offer quality products and accommodation facilities
to guests and the hotel also indulge to take pride of support charity i.e. Great Ormond Street
Hospital Children Charity (GOSH). Recently pandemic attack affects many of business industry
but it majorly impact hospitality industry in terms of reducing sales by reducing guest visiting
(Agrifoglio, Metallo and Di Nauta, 2021). To understand the situation properly this report
includes environmental analysis of Premier Inn using SWOT or pestle analysis so that proper
strategies are developed to maintain proficiency of business. This report also present
organisation structure of Premier Inn because it helps to perform the activities smoothly so that
profits are earned in remarkable manner.
Organisation structure of Premier Inn Hotel
Organisation structure is a system that demonstrate how activities within organisation are
directed so that company achieves goals and targets on time duration. Thus, activities which are
included in organisation structure are rules, responsibilities, regulations that are useful to flow
an information among the different level of business organisation (Bapuji and et. al., 2020).
Hence, to properly analyse the COVID 19 impact on sales and profitability of hospitality sector it
is essential to overview organisational structure so that decisions are taken accordingly that help
hotel in long term survival in pandemic situation. It is so, because structure of company is useful
to outline the performing strategies so that Premier Inn easily cope up with COVID 19 situation
and attracts huge base of customers. However, Premier Inn is a largest hotel group of Whitbread
group in UK on the basis of their size and services that they offered to customers. Premier Inn
adopts Functional structure within working environment where every departments are segmented
in functions and activities are easily attained.
1