Business Environment Analysis of Premier Inn Hotel

Case study

Table of Contents
INTRODUCTION...........................................................................................................................3
ORGANISATIONAL STRUCTURE.............................................................................................3
BUSINESS ENVIRONMENT ANALYSIS...................................................................................4
SWOT ANALYSIS.........................................................................................................................4
PESTEL ANALYSIS......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is composed of the set of activities that are being performed in the
organisation. What ever be the organisation there are certain entities that will have to be fulfilled.
Managing of employees as well as dealing with the operational purposes of the organisation will
everything define the organisational environment (Cherunilam, 2021). An organisation is bound
to be the one which follows ethical standards as well as the principles through which every task
will have to be inherited. The internal as well as the external constituent of the organisation will
determine the page with which the company is moving ahead in the competitive atmosphere. The
boons as well as the loopholes that are in regard to the organisational entity will everything
determine the organisational structure. This entire report will focus upon the business
environment and that with regard to the organisation Premiere Inn hotel. This organisation is
regarded to be the largest Hotel brand and is also operating to be the best in its entity. The
business environment of this organisation is portrayed in this report.
ORGANISATIONAL STRUCTURE
The organisational structure of the hotel Premier Inn is said to be a functional organisational
structure. There are certain instances that are pertaining in regard to the functional configuration
for the organisation and that has been tested by the transformational programs. This functional
organisational structure will move ahead with the prospect of development and it also maintains
consistency along with the documented guidelines (Möller and et.al, 2020). The entire
organisational structure please into bringing about the mandatory policies as well as the strategic
objectives that are a part of functional organisational structure. The organisation follows of
fundamental prospect and will also bring about the internal perspectives into existence. The staff
is well motivated and their targets are said to be crystal clear such that every person in the
organisation will move ahead with the prospect of strategic decision making. The service is
composed of various insights that will bring about tangible responses to all the market
competencies. The functional organisational structure is brought about by different measures that
will define the customer personification as well as their behavioural criteria. The prices as well
as the competition that is prevailing with respect to the organisation is maintained on or due basis
and satisfaction is gratified at all levels of its service. The organisation is more into developing
the predictive models which are necessary in order to segment customers and its services that are
to be offered to the customers (Cepel and et.al, 2019). The finances are said to be managed in a