Understanding Business Organisation: Premier Inn Hotel Case Study

This case study explores the organisational structure, business environment analysis, SWOT and PESTLE analysis of Premier Inn Hotel. It covers the UK's largest hotel brand with more than 71,000 rooms and 750 hotels, founded by Whitbread as Travel Inn in 1987.

(Case Study)
Understanding
Business Organisation

Table of Contents
INTRODUCTION (200)..................................................................................................................3
TASK 1 ...........................................................................................................................................3
Organisational Structure of Premier Inn Hotel (300)..................................................................3
TASK 2............................................................................................................................................4
Business Environment Analysis of Premier Inn Hotel (50).......................................................4
TASK 3............................................................................................................................................4
SWOT Analysis (300).................................................................................................................4
TASK 4............................................................................................................................................5
PESTLE Analysis (450)..............................................................................................................5
CONCLUSION (200)......................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION (200)
The business organisation will termed as the managerial section that are organized in a
manner that how it will be capable to meet their consumer's targets as effectively. In general
term, the management are organized to concentrates on creating profit and enhancing the modes
of management. The management consider in this report is Premier Inn Hotel. It is a British hotel
chain and the UK's largest hotel brand with more than 71,000 rooms and 750 hotels. It functions
at varied sectors in several sort of locations involving city centres, suburbia and airports for
competing with the Travelogue and Ibis hotels. The management was founded by
Whitbread as Travel Inn in 1987 (Akhtar, and Qureshi, 2021). The following report will cover
the organisational structure of Premier Inn Hotel, business environment analysis of the hotel,
internal and as well as external analysis as effectively.
TASK 1
Organisational Structure of Premier Inn Hotel (300)
Premier Inn is termed as the UK's largest and fastest developing hotel chain with 580
budgeted hotels that has presently reached a milestone of 39,000 rooms as across to the UK. The
chairman and chief executives in the business of management should have definite roles and
responsibilities that are abstracted and well- defined. The particular obligations and departments
of the responsibilities among the chairman and chief executives might have been agreed by the
board of executives and the sections with together and the source of data. A flat and horizontal
management is termed as one of the section that will involve various section of the business in
the company and it will also involves the candidates in the procedure of the decision making.
Large management has complex managerial structure that will involve long chain of unit (Lev,
and et.al., 2021). As per to the respective management it is one of the organisation which have
several candidates in their management and it will also involves long chain of unit that is large
and effective set of the management. In full- length structural management it have less term of
the candidates who are dealing with each other and in this executives require to offers them
supervising. Flat management structure has less amount of organisation in comparison to the flat
structural management structural as it have short field of chain. This sort of structure will
authorise the candidates and offers the sense of roles and responsibilities in the management. In
flat organisation structure, candidates are highly motivated in respect to work with other

candidates and also to solve the conflicts in the management. In the new management that are
concentrating on innovation that are desirable to utilise the flat managerial structure. As in
relation to the Premier Inn hotel, it is one of the management that is utilising flat organisation
structure in their management that will supports them to think and ascertain several solutions of
their issues that offers advantages to their management.
TASK 2
Business Environment Analysis of Premier Inn Hotel (50)
Business environment defines the situation where the management will perform their
operations suitably. It will reflect the functions of the Premier Inn hotel that are highly depends
on the situation in which it operates its functions (Leverton, and et.al., 2021). The pandemic
situation of the COVID- 19 is have a negative impact on the tourism as because the management
had faced loss but by applying various sort of plan of actions it will supports the management to
overcome their issues.
TASK 3
SWOT Analysis (300)
SWOT Analysis Strength – The higher field of the goodwill of the management of Premier Inn is termed
as one of the strength of the business of the management. Managerial teams will provide
facilities and services to their consumers by which they will have an impact as
effectively. As on the other side, the strength of the business of management is broad as
per to its capability by managing large amount of the rooms for their consumers as
effectively and efficiently. Weaknesses – The hotel section might high term of the competition with the motive to
sustain in the field of market (Pickering, and Kiely, 2021). As the Global presence of the
management will not elaborated in the field of the multinational hotel chains. Opportunities – The hotel management will involve effective tactics for organising the
divisions. The management will keep investing in the digital marketing by developing
brand value by consumer experience with intense opportunities in the global market.

 Threats – Threat will termed as the process of risk in the hotel management. As also
Airbnb will termed as the threat for some field of departments in hotel.
TASK 4
PESTLE Analysis (450)
Political Factors- Government has the strong hold and control over the hotel industry like, if the
political party which is in power raise the order of travel ban than it impacts on the tourism and
hotel industry on the immediate basis. In the context of respective organisation political factors is
also used by management in positive manner and this is because of amendments in the tax
reform policy (Savaglio, and et.al., 2021). This is also used for improve the hotel profits as this
aids management for build policy that offer better accommodation rates such as discount to guest
by utilising the new tax reform policy.
Economical factors- In the present scenario, hospitality is identified as one of the largest
growing investment sector which is related with global investor. But sometime this also generate
challenges for the management of premiere inn because change in the currency rate impacts on
prices of travel tickets, rooms booking amount, etc. In addition to this if the currency of a
country is stronger than individuals of that region travel towards the another places because it
will helps them to utilise they purchase power in an easy manner.
Social factors- The main source of premier inn income is based on tourism factors
whether, it is internal or external. Seasonal holidays such as bank holidays and Christmas are
considered as important dates that boost tourism within the country. Therefore, the main target of
the respective organisation is to offer and introduce new fun zone activities and low prices to
hotels in this period.
Technological: This is one of the variable which is directly related to productive working
of the corporate firm. The chosen industry which have to operate being in hospitality sector in
which close or direct relations with clients or customers are being developed. Therefore,
managers of respective corporate firm by undertaking use of various technologies available in
given operational market of firm can gain competitive environment.
Environmental: In current business times in which environment care and corporate
social responsibilities are valued at the top most priority (Uchida, Lane, and Cavanagh, 2021).
The given business firm have to take considerations of such element of the analysis through
which better productivity of respective hospitality firm can be ensured.

Legal: Various legal laws and regulations have to kept in mind while operating through
hospitality services in given business market. Miss-compliance with such laws or regulation
could create a systematic issue or challenge before the given business enterprise to operate
various business tasks in the given business environment (Vedhathiri, 2021). Moreover, by
avoidance of such legal formalities could put operational working for respective firm at stake and
also at high risk.
CONCLUSION (200)
From the above mentioned report, it has been concluded that business organisation will
have an impact on the manner that how the business is get treated as per to the law. As in the
situation of COVID- 19 pandemic there were a lot of issues and problems that the management
might faced and by applying effective tactics or strategies in business it will help the
management to overcome such challenges. As there are diverse types of the management that
will involves the term as per to the fundamental sections in the management. All such sort of the
management has their own benefits and disadvantage for the management. The business of
management also have diverse sections for the management. The management have diverse
section of the structure that will refers to the roles and obligation of individuals with suitable for
diverse conditions. As there are two sort of the management structure that will involves in flat
and tall section of the management that will involves diverse command of the chain that will also
involves diverse set of the commands of chain that have different organisational sections. The
management have diverse section that will supports them to make sure their long term survival
and offers global field of opportunities to gain higher amount of profit. All the operations of the
management are essential for earning profit and to maintain the management as suitably. As such
operations will involves in the field of the marketing, production, human resource organisation,
investment and many more.

REFERENCES
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