Understanding Business Organisation - Premier Inn Hotel Case Study

Level 0 Guide – Case Study
2021/2022.
Understanding Business
Organisation
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Table of Contents
1 Introduction..................................................................................................................................2
2 Organisational Structure of Premier Inn Hotel............................................................................3
3 Business Environment Analysis of Premier Inn Hotel..................................................................4
3.1 SWOT Analysis...................................................................................................................5
3.1.1 Strength.................................................................................................................5
3.1.2 Weaknesses...........................................................................................................5
3.1.3 Opportunities........................................................................................................5
3.1.4 Threats..................................................................................................................6
3.2 PESTLE Analysis.................................................................................................................6
3.2.1 Political Factors.....................................................................................................6
3.2.2 Economical Factors...............................................................................................7
3.2.3 Social Factors.........................................................................................................7
3.2.4 Technological Factors............................................................................................7
3.2.5 Legal Factors..........................................................................................................7
3.2.6 Environmental Factors..........................................................................................7
4 Conclusion....................................................................................................................................8
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1 Introduction
Business environment provides the management and the function of the companies
and their external and internal analysis for the environment (Büyüközkan, Mukul and
Kongar, 2021). In this report their will be a case study of Premier Inn Hotel , it is established
in 1987 by Whitbread and is headquartered in Dunstable, England, UK. This company is
expanded in different areas like Germany, Republic of Ireland, United Arab Emirates, UK,
Jersey and Isle of Man. It is a well known hospitality sector and cover most of the important
facilities in their hotels. In this report their will be a discussion about the issues which the
Premier Inn Hotel is facing at the time of COVID-19 and the regions which has been affected
and made the sales decreased and as the nation shut down it made a huge economic crisis
through various nature and impact. It will also cover the organisational structure of the
company. And will further provide the internal and the external environmental factors which
will impact it on the major concerned areas with the help of PESTEL and SWOT. This report
will provide all the external business environmental areas through which the major concerns
and the issues can be removed and it will implement and focus on managing the business
functions.
2 Organisational Structure of Premier Inn Hotel
Premier Inn Hotel is well established and use Divisional organisational structure. It
makes all the departments to perform all their work and manage the general segregation in
order to give and frame the management accordingly. Hospitality sector has so many
different areas in which they requires all the skills and management as it serves multiple
services and also lead to frame the operational areas. Divisional structure helps in making all
the multiple divisions in order to manage all their departments to work in systematic manner.
Some of the major areas are like operations, supply chain, logistics, bar, food restaurant,
laundry and many more. So the company try to frame all the different departments in order to
manage and implement the functions with all the functional areas. Hospitality sector manages
different section in order to make the services and facilities to be expanded in easy manner
and a better coordination in the teams can be made (Clune‐Kneuer, Klute and Chester, 2020).
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