Understanding Business Organization - Premier Inn Hotel Case Study

This case study analyzes the organizational structure and business environment of Premier Inn Hotel through SWOT and PESTLE analysis. It also covers the impact of COVID-19 pandemic on the hotel industry.

Level 0 Guide – Case Study
2021/2022.
Understanding Business
Organisation
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Table of Contents
1Introduction – 200 words.........................................................................................................5
2Organisational Structure of Premier Inn Hotel – 300 Words...................................................5
3Business Environment Analysis of Premier Inn Hotel – 50 Words.........................................5
3.1SWOT Analysis – you can use 300 Words to carry out SWOT analysis.........................5
3.1.1Strength......................................................................................................................5
3.1.2Weaknesses................................................................................................................5
3.1.3Opportunities..............................................................................................................5
3.1.4Threats........................................................................................................................6
3.2PESTLE Analysis - You can use 450 words to carry out a PESTLE analysis..................6
Under this heading, you will define what is meant by PESTLE analysis. ............................6
3.2.1Political Factors..........................................................................................................6
3.2.2Economical Factors....................................................................................................6
3.2.3Social Factors.............................................................................................................6
3.2.4Technological Factors................................................................................................6
3.2.5Legal Factors..............................................................................................................6
3.2.6Environmental Factors...............................................................................................6
4Conclusion – 200 words...........................................................................................................7
In your conclusion, you will present the summary of the key findings of the SWOT and
PESTLE analysis and conclude your case study........................................................................7
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1 Introduction
Commercial businesses the practice of the organization which is the form of
systematic and structured way as it provides the assistance to the organization in maintaining
and obtaining the revenue for the economy of the country. It also assist in promoting the
performance and sustainability for the potential purpose of the future. The main objective of
the every commercial business age to give more and more employment and to also maintain
the employees living of standard effectively and efficiently. This has also been understood in
the recent time that the sector of hospitality has provided one of the largest turnover and
income to the economy and which has also assisted in providing the success as well as the
luxury services to the citizens the following case study is regarding the organization Premier
Inn hotel (Fleischmann, and et.al., 2022). The respective hotel was launched in the year 1987
in the local area of England. The organization also have several different hotel chains which
are in the global markets search as few of them are in jersey, Germany, Ireland, United Arab
Emirates and various others. In this case study there will be the brief discussion regarding the
external as well as internal matters with every of the alteration that comes with the disease or
virus that is spread globally that is pandemic COVID-19. In addition to it it will also cover
about every factor of microenvironment and also it’s essential concerns.
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Illustration 1: Organisational structure for Premier Inn Hotel, 2020
2 Organisational Structure of Premier Inn Hotel
Management of the organization or the companies usually focus on deciding the strategies
that the commercial business will be organised and also we structured. This can also be
understood in which every commercial business poses their own strategies as well as methods
off performing the operation in the several range of systems. In accordance to the
organization Premier Inn hotel, management has opted divisional organizational structure and
its functioning. The crucial goal of executing this type of structure in the management is in
accordance to make and separate the elements that the commercial business or the hotel will
focus in maintaining and making the several different sections in accordance to separate the
task that is assigned to them by their upper level management (Hair, and et.al., 2021). The
management of the respective hotel opts this type of structure which assist them in
maintaining as well as offering their workers motivation and achieving the task in the
effective as well as efficient way. In addition to it every of the section that are being formed
by the organization are assigned the work in accordance to its expertise in the field. The
management of the premium inn hotel can also adopt hierarchical organizational structure
which is one of the common as well as majorly utilised type of the structure in the industry of
hospitality as well as in other industries. In this kind of structure of organization the flow of
data and information is turn from the top level management to the bottom level management.
3 Business Environment Analysis of Premier Inn Hotel
This has also been examine that are if the management requires to maintain the
practices of the business then they need to concentrate on adapting as well as
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maintaining the nature and variable of the business by which industry of hostility can
perform its task.
3.1 SWOT Analysis
3.1.1 Strength
In the Premier Inn hotel poses around are more than 690 hotel globally that are
working effectively and it is also emerging. Management also focuses on promoting the
methods through which the organization can accomplish more success as well as
sustainability in the market area with the help of its marketing department that is the reason
of increasing their sales revenue as well as goodwill in the market area. So this act as a
strength to the organization (Hendriarto, 2021).
3.1.2 Weaknesses
Enhanced level of the competition can act as the main weakness of the organization as
it has been understood as well as seen in the sector of hospitality in which the company is
basically positioned internationally but they do not have suitable brand image in comparison
to its rivals in the same market area in which the organization is working. This can lead to
LOL sales revenue of the company as well as low profitability which can hinder the growth
and sustainability of the organization for longer time.
3.1.3 Opportunities
It has also monitored that the pandemic COVID-19 has the major influence on the
operations of the organization. So management of the respective organization can opt several
digital marketing techniques in order to increase their brand awareness and also they can
focus on their corporate social responsibilities which can assist them in increasing their brand
image
3.1.4 Threats
Nowadays pandemic over COVID-19 acts as the biggest threat to the respective
organization in this sector of hospitality because the main countries in the glow bar
recovering from the pandemic so in order to prevent the spread of the virus several nations
band travelling of foreign travellers into their nation which has affected the serials of any of
the organization (Leixnering, Meyer, and Doralt, 2022).
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3.2 PESTLE Analysis
3.2.1 Political Factors
This factor includes all the policies as well as imposed regulations from the
legal authorities that are being understood by the organization. In case of the
organization Premier Inn hotel, after the Brexit low imposed the management of the
respective organization has encountered several difficulties in order to operate their
business operations smoothly as well as effectively in the market area of United
Kingdom.
3.2.2 Economical Factors
This factor covers inflation, rate of interest, rate of foreign exchange as well as
other elements that are being evaluated by the respective company. In relation to the
hotel Premier Inn, management focuses in order to attain the effectual management of
the capital in all the to attain more profitability in the operations but also because of
the COVID-19 pandemic management is encountering major decline in their situation
of economy drastically (Salijeni, Samsonova-Taddei, and Turley, 2021).
3.2.3 Social Factors
This factor of the framework refers to the demographic components as well as the
alteration in the management that has been obtained by the industry of hospitality in
accordance to make their clients inclined towards the facilities of the hotel. In case of the
organization Premier Inn hotel company has taken several measures in order to handle the
situation of COVID-19 pandemic. And because of this pandemic consumers are more
focused towards hygienic as well as safe hotels in order to make their stay more healthy as
well as luxurious.
3.2.4 Technological Factors
The organization premium in hotel concentrate on implementing the technological
advancement in the operation in accordance to enhance the possibilities of success as well as
growth in its market area (Scherer, 2022). This has also provide support to the company in
making the services more digitalise with the help of technology which are electronic key in
order to open the door of the room, intercom services with the help of phones and various
other methods.
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3.2.5 Legal Factors
This factor refers to the laws as well as regulation that are governed and imposed by
the government of the particular area. The respective organization Premier Inn hotel obeys as
well as follows all the laws of the several countries around the globe in order to make their
business operation run smoothly and effectively for the long period of time as it will lead to
the growth and sustainability of the company in the industry (Veldman, and Willmott, 2022).
3.2.6 Environmental Factors
This factor concentrates on sustainability of the environment and it also refers to the
ecological betterment of the atmosphere. In case of the organization Premier Inn hotel, yeah
management focus on utilizing several types of the methods in order to reduce the plastic
waste in their operation as well as they are implementing several technology in order to save
the energy as much as they can.
4 Conclusion
From the above report it has been concluded that the commercial business is the very
crucial element that assist in maintaining the success and profitability of the company
and also assist in economy of the country. This also offers enhanced economy in the
industry as by adapting several methods effectively. Structure of the organization
provides techniques through which the organization and implement its functions
effectively. In order to successfully accomplish the goals of the organization
management can also utilise several framework in order to examine its internal as well
as external environment.
Reference Page
Fleischmann, A., and et.al., 2022. Organizing solidarity in difference: Challenges,
achievements, and emerging imaginaries. Organization, 29(2), pp.233-246.
Hair, J.F., and et.al., 2021. Executing and interpreting applications of PLS-SEM: Updates for
family business researchers. Journal of Family Business Strategy, 12(3), p.100392.
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Hendriarto, P., 2021. Understanding of the role of digitalization to business model and
innovation: economics and business review studies. Linguistics and Culture
Review, 5(S1), pp.160-173.
Leixnering, S., Meyer, R.E. and Doralt, P., 2022. The past as prologue: Purpose dynamics in
the history of the Aktiengesellschaft. In The corporation: Rethinking the iconic form
of business organization. Emerald Publishing Limited.
Salijeni, G., Samsonova-Taddei, A. and Turley, S., 2021. Understanding how big data
technologies reconfigure the nature and organization of financial statement audits:
A sociomaterial analysis. European Accounting Review, 30(3), pp.531-555.
Scherer, J., 2022. The role of “Navigators” in travelling organizations. In Navigating a
Travelling Organization (pp. 53-64). Springer, Cham.
Veldman, J. and Willmott, H., 2022. Social ontology of the modern corporation: Its role in
understanding organizations. In The corporation: Rethinking the iconic form of
business organization. Emerald Publishing Limited.
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