Understanding Business Organisation: Premier Inn Hotel Case Study
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This case study discusses the organisational structure of Premier Inn Hotel, its business environment analysis, SWOT and PESTLE analysis. It covers the strengths, weaknesses, opportunities, and threats of the hotel industry. The report also highlights the impact of COVID-19 on the hotel industry.
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Level 0 Guide – Case Study 2021/2022. Understanding Business Organisation Table of Contents 1Introduction – 200 words.........................................................................................................5 2Organisational Structure of Premier Inn Hotel – 300 Words...................................................5 3Business Environment Analysis of Premier Inn Hotel – 50 Words...........................................5 1
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3.1SWOT Analysis – you can use 300 Words to carry out SWOT analysis.............................5 3.1.1Strength......................................................................................................................5 3.1.2Weaknesses................................................................................................................5 3.1.3Opportunities.............................................................................................................5 3.1.4Threats........................................................................................................................6 3.2PESTLE Analysis - You can use 450 words to carry out a PESTLE analysis........................6 Under this heading, you will define what is meant by PESTLE analysis................................6 3.2.1Political Factors..........................................................................................................6 3.2.2Economical Factors....................................................................................................6 3.2.3Social Factors..............................................................................................................6 3.2.4Technological Factors.................................................................................................6 3.2.5Legal Factors...............................................................................................................6 3.2.6Environmental Factors...............................................................................................6 4Conclusion – 200 words...........................................................................................................7 In your conclusion, you will present the summary of the key findings of the SWOT and PESTLE analysis and conclude your case study..........................................................................7 1Introduction Business organisation is the structured business practises which helps in managing generation of revenue for the nation and also to promote the growth and the productivity for the future aspects. The main aim of all the organisation is to provide employment and also to manage standard of living for the individuals. As in the recent time this is also seen that the hospitality industry has given the maximum turnover and revenue to the nation and that also 2
managed to promote the growth and the facilitating luxury to individuals. This case study is about Premier Inn Hotel it was originated in 1987 in the assurance of Whitbread, in England. This hotel covers so many chains which are extended worldwide. Some of the well known chains are like in Jersey, United Arabs Emirates, Germany, Ireland and many more(Galván, 2019) .In this report their will be discussion about the internal and the external affairs with all the changes which arises with COVID-19. It will also consider all the macro environmental factors and their major concerns. 2Organisational Structure of Premier Inn Hotel When the companies or the organisation are originated they merely decides the methods in which the company will be structured and their can be seen that all the organisation have their own different methods and style of working with variant structures. Their is been seen that as for Premier Inn Hotel they at this mean time follows the Divisional organisational structure. The main aim of following this structure is in order to divide varies segments in which the company will thereby manage and make different divisions so as to divide the work which is being assigned to them. As the housekeeping, food, finance all the sections are made with proper division and they manage all the essentialism in order to frame the work.Premier Inn Hotel implies this structure so as to manage and give the employees the task in which are skilled and perfect. All the divisions which are being made between them are carried and managed accordingly(Yong,and Park, 2017).The company can also implement the Hierarchical organisational structure as this is the mostly used structure n the hospitality sector. Here all the top to bottom flow of information is being taken place and the managersand heads of the company implementall the decision making with proper management and they also supervise and keep eye on all the work which is being provided. 3
Illustration1: Organisational structure for Premier Inn Hotel, 2020 3Business Environment Analysis of Premier Inn Hotel Their is been analysed that in order to manage the business practises the company should try to manage and adapt all the nature and the variable through which hospitality sectors can manage their work. As to analyse the micro factors SWOT is being applied and for all the macro environmental factors PESTEL analysis is being adapted(Laub, 2018). 3.1SWOT Analysis It is an important tool which helps in making all the internal analysis through which the company can identify their threats, opportunities, strengths and weakness.It gives an evaluation to the company about their working and the areas that are needed to be improved. ForPremier Inn Hotel it is being mentioned thereunder: 3.1.1Strength Premier Inn Hotel have about 700 hotels worldwide which are efficiently being managed and they also manage and promote the strategies through which the growth and the 4
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promotion can be managed. It gave an advertisement teams who focus on providing the empowering image of the hotel. This also mandates to provide and give all the customers a safer environment. Their are about 50,000 rooms that are been provided by them and they manage all the activities and the attractive facilitates for the customers(Kalaycıoğlu, and et. al., 2017). 3.1.2Weaknesses Their is so much of competition which is been seen in the hospitality sector and the Premier Inn Hotel has already been established internationally but they do not have that empowering image as in comparison to all other hotels expanded globally. The rise in the competition and the facilities given by every other hotel make it quiet weak from all(Song, and Ko, 2017). 3.1.3Opportunities It is been observed that as there considers to have an adverse impact of the pandemic on the COVID-19. ThePremier Inn Hotel can manage and implement proper methods in which they can focus on the social and the digital marketing areas and environment. It can also adapts the growth and the development through which the technical facilitates can be observed and proper management as in regard to growth and development can be made. It can start all the online methods and also focus emphasising more on the advertisement techniques (Li, and Manthiram, 2019). 3.1.4Threats Premier Inn Hotel has a major threat with the change in situation at the time of COVID-19 that the tourist and the normal guest are not feeling safe top move to stay in hotels other then this there are so many different options which can be seen like the hostels facility and all other hotels with great amenities and facility are lower pricing. 5
3.2PESTLE Analysis This tool focus on management and also in attaining the macro factors through which all the evaluation of the external environment can be managed. This considers to focus on all the political, technological, environmental. Economic and social factors. As in context to Premier Inn Hotel it is been mentioned thereunder: 3.2.1Political Factors This includes all the regulations and the policies which are being underlined by the company. Premier Inn Hotel after the Brexit has faced major issue and their can be seen that with the change came through pandemic it also affected the government regulations and policies(Futagami, and Helms, 2017). 3.2.2Economical Factors It covers all the interest rate, inflation, recession and the other funds which are being managed by the company.Premier Inn Hotel considers to have proper management of funding in which they try to earn profit, but in the COVID-19 their comes so much of affected areas and decline in the economic conditions(Streuli, and et. al., 2018). 3.2.3Social Factors It provides all the demographic factors and the managerial changes which are been taken by the hospitality sector in order to make their customers attracted towards their hotel and the facilities.Premier Inn Hotel has made the adaptive measures as with the coming of pandemic and there is been seen that all the customers are willing to go in hygienic and safer hotels with all the luxury facilities. So they tend to manage their working according to it. 6
3.2.4Technological Factors Premier Inn Hotel promotes all the technological environment conditions in order to manage the growth and the digitalisation in the environment. It also helped in making the digitalised room service through phones, check in and check out through digital method so as to manage the innovation and advancement(Κυρατσούδης, 2020). 3.2.5Legal Factors It provides all the laws and the regulations which are to be applied by the company for their growth and management.Premier Inn Hotel considers to have all the governmental rules as they have so many branches over the world and it is important to frame the laws and implication. 3.2.6Environmental Factors This focus on giving the protection of the environment and also the sustainability with the changing global conditions.Premier Inn Hotel manages all the energy saving programs through which they manage the combustion and the decline of wastage in all conditions (Morozova, and et. al., 2017) . 4Conclusion It can be concluded from the above report that, business organisation is an important area which helps in managing the growth and the revenue for the nation. It also provides the profitability in the market as by managing and adapting different techniques. Organisational structure gives the methods in which the company use to work and implicate the framing throughallthestrategies.Divisionalorganisationalstructureprovidesthedividingof company in different sections and divisional areas like food, staff, finance etc. SWOT Analysis is the internal factor which manage and promotes all the standard for the company ad their areas which are needed to be managed. Further it is also concluded that PESTEL Analysis is the macro environmental factor which manages all the concerns on which the organisation can adapt the working nature and their implications.The technological factors 7
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involves the digitalisation and the innovation which can be made by the company in order to manage the effective strategies for the company. Reference Page Galván, I.P., 2019. The Current State of Local e-Government in México and Its Relationship with Organizational Structures. InDesigning Local e-Government: The Pillars of Organizational Structure. Emerald Publishing Limited. Yong, J. and Park, G., 2017. The implications of team efficacy and team structure on team creativity. InAcademy of Management Proceedings(Vol. 2017, No. 1, p. 16190). Briarcliff Manor, NY 10510: Academy of Management. Laub, J., 2018. Considering Servant Organizational Structures. InLeveraging the Power of Servant Leadership(pp. 233-254). Palgrave Macmillan, Cham. Kalaycıoğlu, Z., and et. al., 2017. Characterization of Turkish honeybee pollens by principal component analysis based on their individual organic acids, sugars, minerals, and antioxidant activities.LWT,84, pp.402-408. Li, J. and Manthiram, A., 2019. A Comprehensive Analysis of the Interphasial and Structural Evolution over Long‐Term Cycling of Ultrahigh‐Nickel Cathodes in Lithium‐Ion Batteries.Advanced Energy Materials,9(45), p.1902731. Futagami, S. and Helms, M.M., 2017. Can women avoid the rice paper ceiling? A SWOT analysis of entrepreneurship in Japan.SAM Advanced Management Journal,82(2), p.40. Streuli, I., and et. al., 2018. Shedding light on the fertility preservation debate in women with endometriosis: a swot analysis.European Journal of Obstetrics & Gynecology and Reproductive Biology,229, pp.172-178. Κυρατσούδης, Σ.Ε., 2021.Decision Networks and Information Theory Application to SWOT analysis(No. GRI-2021-29833). Aristotle University of Thessaloniki. Morozova, L.S., and et. al.,2017. Formation and Development of Transnational Hotel Chains in Modern Environment.Journal of Environmental Management & Tourism, 8(2 (18)), p.319. Song, B.D. and Ko, Y.D., 2017. Quantitative approaches for location decision strategies of a hotel chain network.International Journal of Hospitality Management,67, pp.75- 86. 8