Premier Inn Hotel Chain: Organizational Structure and Business Environment Analysis

Case Study- Premier
Inn Hotel Chain
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Table of content
Table of Contents
Introduction......................................................................................................................................3
Organisational Structure of Premier Inn Hotel................................................................................3
Business Environment Analysis in context of Premier Inn hotel....................................................4
SWOT ANALYSIS................................................................................................................4
PESTLE ANALYSIS.............................................................................................................5
Conclusion ......................................................................................................................................6
REFERENCES................................................................................................................................8
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Introduction
Premier Inn hotel is one of the largest hotel chain of the United Kingdom. Premier inn is
a UK based hotel chain that was established in the year 1987. The hotel chain was introduced by
Whit bread with the name Travel Inn. The hotel chain was launched in order to compete with the
already existing hospitality businesses like Travelodge and Ibis. The merger of Premier Lodge
and Travel Inn took place in the year 2004 that led to the establishment of Premier Travel Inn.
The headquarters of Premier Travel Inn is established at Dunstable, England. The hotel chain
comprises of more than 800 hotels providing 72000 rooms worldwide. Alison Britain is the CEO
of Premier travel Inn at present. The report consists of a study of business environment and
Organizational structure in context to Premier Travel Inn (Wood, 2017).
Organisational Structure of Premier Inn Hotel
Organisational structure is referred to the structure that is followed by the organisation
under which the rules and regulations are formed and communicated with the rest of the
employees of the organisation. The organisational structure that is followed by Hotel Premier Inn
is hierarchical organisational structure. Under hierarchical organisation structure the goals and
objectives of the organisation are identified and accordingly the various departments are
conveyed the information. The goals and objectives of each department in the organisation are
well defined in an effective and efficient manner. The organisational structure of Premier Inn
Hotel is discussed below-
 Executive level- The Hotel premier inn comprises of the top most level of the Hotel
Premier Inn that is known as executive level. The executive level of the organisation can
be referred to the hotel owner of the organisation. Usually, the executive level comprises
of the job role of owner as well as general manager but as Premier inn Hotel is a large
organisation the roles are held by two different people in the organisation. The main aim
of executive level is to formulate the policies and standards of the organisation that are to
be conveyed to other employees (Askeland and et.al., 2020).
 Assistant manager under General manager- The Assistant manager of Premier Inn
hotel is to work as per the command of the General Manager. The tasks performed by the
Assistant manager is usually to assist and support the general manager of the Premier Inn
hotel. The assistant manager act as the mediator between the general manager and the
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