Understanding Business Organization: Premier Inn Hotel Case Study

Understanding
Business Organization

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Organization structure of Premier Inn Hotel...............................................................................3
Business environment analysis of Premier Inn Hotel.................................................................4
SWOT Analysis..........................................................................................................................4
PESTEL Analysis........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The concept of business organization is one type of entity where number of individual
persons are getting engaged in the different types of commercial and other actives of firm. Due
to the effective use of various organizational functions basic and other requirements of the
existing and new customers are fulfilled in time. In aspect of organization management always
run their departmental and operational activities in systematic way. It leads to sustain their
goodwill and profit margin in long term (Boje and Lundholt, 2018). Here the chosen
organization is Premier Inn Hotel and this is a largest British Hotel chain across the world. The
company was established in 1987 and the headquarter of this company is situated in United
Kingdom. The report will cover organization structure of Premier Inn, business environment
analysis of Premier Inn Hotel, SWOT and PESTEL analysis. This company also refer to private
limited organization which belongs to the category of hospitality industry. The Premier Inn Hotel
have around 73,000 rooms and 900 restaurants. In various locations city centres, airports etc. also
run their activities in effective manner. Due to providing best quality service to all customer
segments within hotel, the positive relationship between company and consumers are easily
sustained in long term.
TASK
Organization structure of Premier Inn Hotel
The Premier Inn Hotel have their own strong infrastructure and well established brand
image in UK and between public effectively. According to the current market scenario this
company is considered as the fastest growth rate in hotel sector in UK with approximately 590
hotels. In respect of business the roles and responsibilities for top level management such as
chief executive officers, board of directors and chairmen are highly cleared. The obligations and
responsibilities regarding chairman and chief executive officer of company have been accepted
by board of members. The structure which is followed by this organization is flat organizational
structure and in this structure various types of departments are contribute their efforts for run
their functions smoothly. With help of this structure employees have the option for expressing
their opinions in the process of decision making. In context to Premier Inn Hotel all types of
candidates are involved in the part of management The above mentioned company have lengthy
chain of units which is large and also have strong team of management. In respect of huge length