Marketing Challenges Faced by Premier Inn

Marketing Challenges
faced by Premier Inn

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Review of the Marketing mix strategies of Premier Inn........................................................3
Recommendations for adaptations that can be helpful for Premier Inn in gaining more market
share........................................................................................................................................3
Ethical and Sustainability Issues that can be considered by Premier Inn during the
development of the recommendations....................................................................................3
Conclusion.......................................................................................................................................3
References .......................................................................................................................................4

Introduction
Marketing is referred as the activities of an organisation that are undertaken in order to
promote the process of buying as well as selling a product or a service. The process of Marketing
comprises of several activities like advertising, selling as well as delivery of the products to the
customers as well as the business (Olya, and et. al., 2018). There are several challenges that can
be faced by an organisation during the marketing process due to rapid changes in the customer
needs and wants along with the increase in the competition globally, etc.
Premier Inn is a UK based hospitality organisation that operates several hotels in the
several regions. The organisation was founded in the year 1987 and is considered as the largest
brand of hotels that have more than 70 thousand rooms in over 800 hotels. Premier Inn focuses
upon several marketing strategies in order to operate its business successfully.
Main Body
Review of the Marketing mix strategies of Premier Inn.
Marketing mix is a detailed model that used by the companies in order to fulfil their
marketing objectives. The mentioned marketing tool is the inclusion of product, price, placement
, and promotion. These strategies play an important role in enhancement of the business
performance of an organisation. The marketing mix strategies of Premier Inn have been
discussed below in detail.
 Products and Services- Premier Inn tends to offer several types of Products and Services
to its customer and services. Premier Inn offers several kinds of rooms for its customers.
Various products that are offered by Premier Inn include King sized beds, pull out as well
as sofa beds, travel cot, etc. Further there are several rooms that offer interconnecting
rooms. The most popular categories offered by Premier Inn in terms of hotel rooms
include Single bed rooms, double bed rooms and accessible bed rooms that are designed
in order to facilitate access to wheelchairs. Further, Premier Inn offers several services
like Hairdryer, free wifi, free breakfast, freeview television that can easily make the stay
of the customers enjoyable. Further the Premier Inn tends to have a bar as well as
restaurant so that their guests do not have to migrate at other places and also they offer a
hygienic regime to keep the place safe and clean (Pappas, 2019).