Organisational Structure and Business Environment Analysis of Premier Inn Hotel

This report provides an in-depth analysis of the organisational structure and business environment of Premier Inn Hotel, including SWOT and PESTLE analysis. It also highlights the strengths, weaknesses, opportunities, and threats of the company.

Understanding Business
Organisation

Table of Contents
Introduction......................................................................................................................................3
Task..................................................................................................................................................3
Organisational Structure of Premier Inn Hotel.......................................................................3
Business Environment Analysis of Premier Inn Hotel ..........................................................4
SWOT Analysis ................................................................................................................4
SWOT Analysis of Premier Inn.........................................................................................4
PESTLE Analysis...................................................................................................................5
PESTLE Analysis of Primer Inn............................................................................................5
Conclusion ......................................................................................................................................6
References .......................................................................................................................................7

Introduction
The term business environment is defined as a term which is used to find out the
strengths, weakness and opportunities so that the further preventive measures can be taken.
Premier Inn company will be considered for the project and it one of the leading hotel chain
serving its customer globally (Holbeche, 2018). It is the premier brand of hotels and has also
received so many awards for being the finest hotel chains. The report will outline the detailed
organisational structure of the chosen company. Along with it, the report is going to cover the
aspects of the chosen company in relation to the internal and external factors. For the purpose of
that analysis the report aims to evaluate the SWOT Analysis and Pestle Analysis. The main
target is to find out the strength and the weakness of the Premier Inn and highlight the factors
which are considered to create major impact on the operations of the chosen company. Also, the
proper examination of the internal environment of the business will allow to help in order to
know the
strengths of the business. For instance, if the company is better in formulating the policies and
taking improved decisions in context to the work environment ( Ibnugraha, and et.al.,2021).
Task
Organisational Structure of Premier Inn Hotel
Organisational Structure is detailed plan in which the various duties and activities are planned by
the main management of the company (Jelonek, and et.al., 2019). The service industry is
growing at the fast pace as compared to other sectors in the market and the chosen company is
considered as one of the largest hotel chain in the UK. The organisational structure of the chosen
company is hierarchical as there are number of employees and staff in a big hotel. All are given
proper duties and responsibilities as their department in order to maintain the well-functioning
organization. In this structure the employees are clear about their duties as the main manager is
on the top of the hierarchical structure and he or she manages the overall structure and the tasks
at the workplace. The structure also depends on the various factors such as services, facilities,
size, budget and may others. In addition to this, hotel organizational structures are essential in
order to make sure about maximum profitability from each room, restaurant and bar on a day-to-
day basis. The operations can be run in a smooth manner when the organisational structure is
easy to present and understand. As there are various departments which are involved in the

organisational structure that is marketing, accounting, food and beverage, human resources and
many others. (Konovalova,and et.al, 2020) . Also, the human resources department is asked to
handle all the employees in the process of recruitment, training and benefits, On the other hand,
accounting department monitors the hotel ledger. Additionally, the marketing department is
given the duty of selling ad space in hotels and running publicity for better growth in the market.
Business Environment Analysis of Premier Inn Hotel
The term business environment is defined as most essential part of the company and it comprises
of all the elements and forces which have direct impact on the business enterprise. In the
business environment the owners will be able to monitor the opportunities at the initial stage
(Nuseir, 2021).
SWOT Analysis
The term SWOT Analysis is one of the analysis in which the company is able to highlight its
various factors in order to enhance the strategic planning and it is formulated identify the main
strengths, weaknesses, opportunities, and threats which tend to lead to fact-based analysis,
perspectives, and new opinions. The list of the company's strengths and weaknesses is going to
be the base of many opportunities and threats which can be resolved.
SWOT Analysis of Premier Inn
Strengths
Under this the customer's are given main
importance and all demands of the segments of
the society are fulfilled (Tang, 2019).
It has strong brand image and it is known for
its plus points that it is couples , kids friendly
and has also voted as the ‘Best UK economy
hotel brand’.
Weakness
Being in the hotel industry, Premier Inn
requires a good amount investment as
compared to other businesses.
Another main weakness is limited global
presence as it operates in very limited
countries.
Opportunities
The chosen company can make use of more
digital marketing and focus on more
Threats
Due to downfall in the economy,the demands
for the hotels decreased and due to less trained

collaborative relationships.
The chosen hotel can explore into new
segments and markets which can bring more
options for growth.
management the performance of the chosen
hotel is affecting.
Another threat is of the competitors present in
the market such as Holiday Inn, Ibis, Holiday
Inn and many others.
From the above presentation of the SWOT Analysis, the company get to know about the
strengths and opportunities with the aim of performing better in the market. The analysis is also
responsible for outlining the weakness and threats which can also be reduced with the help of
realistic approach (Sisodia and Gelb, 2019). It is well known that SWOT analysis will help the
company to make better plans and decisions.
PESTLE Analysis
The term pestle analysis allows the company to examine the external factors that is political,
environmental, social, technological and legal factors. Also there are various factors which are
responsible for affecting the decision making and strategies of organization (Rhodes, 2019).
PESTLE Analysis of Primer Inn
Factors Explanation
Political Factors It comprises of various factors in which the government policy
interfere in the economic and other operations of the hotel which
can affect a business. It comprises of the trade traditions ,labour
law, trade restrictions,tax policy, political stability and many
others. In context of Premier Inn,the ban during the Pandemic
affected the whole hotel industry.
Environmental Factors Premier Inn always makes sure to have main focus on the CSR
activities and also they make various strategies to reduce the
operational carbon emission.
Social Factors It is well known that social changes affect the hospitality sector
around the world. As there are various factors such as the
consumer’s behaviour in decision makings process. In context of
the chosen hotel, it has always focused on customer satisfactions

by keeping reviving there business schemes with changing
social values and customer preferences. Furthermore, they also
offer to their customers a 100% money-back guarantee of a good
quality room and comfortable surroundings with friendly service
. Hence, they are committed to understand their customers better
than other brands in the market.
Technological Factors Technology is one of the main factor which has direct impact on
the overall growth of the company. That is why by making of
new technology can help in smooth functioning of the hotel. In
relation to Premier Inn, it also assists them to evolve centralized
supply chain management systems (Rizun, Revina, and Meister,
2021).
Legal Factors Premier Inn always make sure to avoid legal issues in order to
maintain high standard. It has also set out the level of
commitment to work with various customers, suppliers to
support the implementation of the policy.
The chosen hotel is the largest hotel in the United Kingdom and the Pestle Analysis is
performed to interpret about the external environmental factors to merge various threats and
opportunities. The chosen company must aware about the above mentioned factors in order to
deal with such issues (Rowlinson, 2020).
Conclusion
From the above analysis, it can be said that there are various factors which are
responsible for the growth of the hotel industry. With the help of the report, various
governmental changes and overall factors projected with the aim of understanding the situation
the market. It is suggested to make use of the internal and external factors for prformingbettre in
the market with other competitors.

References
Books and Journals
Holbeche, L., 2018. The agile organization: How to build an engaged, innovative and resilient
business. Kogan Page Publishers.
Ibnugraha, P.D., Nugroho, L.E. and Santosa, P.I., 2021. Risk model development for information
security in organization environment based on business perspectives. International Journal of
Information Security, 20(1), pp.113-126.
Jelonek, D., Mesjasz-Lech, A., Stępniak, C., Turek, T. and Ziora, L., 2019, March. The artificial
intelligence application in the management of contemporary organization: Theoretical
assumptions, current practices and research review. In Future of Information and
Communication Conference (pp. 319-327). Springer, Cham.
Konovalova, E.E., Shelygov, A.V., Artamonova, L.S., Dolina, O.N. and Boikov, A.I., 2020.
Development of forms of the hotel business organization in modern conditions. Journal of
Environmental Management & Tourism, 11(4 (44)), pp.857-862.
Nuseir, M.T., 2021. Designing business intelligence (BI) for production, distribution and
customer services: a case study of a UAE-based organization. Business Process Management
Journal.
Rhodes, C., 2019. Disturbing Business Ethics: Emmanuel Levinas and the Politics of
Organization. Routledge.
Rizun, N., Revina, A. and Meister, V.G., 2021. Analyzing content of tasks in Business Process
Management. Blending task execution and organization perspectives. Computers in
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Rowlinson, M., 2020. Business history and organization theory. In Management and
Industry (pp. 7-38). Routledge.
Sisodia, R. and Gelb, M.J., 2019. The healing organization: Awakening the conscience of
business to help save the world. HarperCollins Leadership.
Tang, K.N., 2019. Leadership in business organization. In Leadership and change
management (pp. 1-9). Springer, Singapore.