Understanding Business Organization: A Case Study of Premier Inn

Case Study
Understanding
Business Organization

Contents
INTRODUCTION...........................................................................................................................1
Organisational Structure of Premier Inn..........................................................................................2
Business environment analysis of Premier Inn Hotel......................................................................3
SWOT analysis.......................................................................................................................3
PESTLE analysis....................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The business environment is defined as the sum of refers to a variety that influence business
performance and efficiency in both positive and negative ways. Identification of these factors
helps businesses identify different opportunities, develop effective plans, and improve overall
business performance in a competitive business environment. For the purpose of achieving
the competitive benefit, businesses must analyse their internal and external business
environments and develop effective strategies and plans. Companies analyzing the market
through performing research and campaigns to analyse environmental factors and evaluate their
impact on business performance in today's competitive environment. The chosen organisation for
this report is Premier Inn which is a British hospitality organisation with headquarters in the
United Kingdom. Whitbread established the Premier Inn hotel in 1987. It is the largest hotel
chain, which is serving more than 800 locations in the United Kingdom and other countries. It
entails providing great food and comfortable rooms to guests, as well as other services that draw
a large number of customers to the hotel. This report examines the organisational structure of the
Premier Inn hotel. In addition, the organisational business environment is analysed using SWOT
and PESTLE analysis.
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