Organisational Structure and Impact of Internal and External Factors on Premier Inn Hotel

Case Study

Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Organisational structure of Premier Inn Hotel.................................................................................3
Benefits of hierarchical organizational structure..............................................................................4
Drawbacks of hierarchical organisational structure.........................................................................4
Internal and External factors which impact on Premier Inn.............................................................4
REFRENCES.......................................................................................................................................7

INTRODUCTION
The structure of the firm is determined by the business organization which is executed in
order to reach pre decided and specific goals or targets. To organize the different departments in
any company and improve the rate of productivity of the work force, it is very essential to
manage the business properly. The report below explains the organizational structure of Premier
Inn, as it is implementing the organizational structure to accomplish its organizational goals and
objectives (Al-kfairy, 2019). In the report, there is also explained why there is a need of
implementing a certain organizational structure in any organization and also, how it benefits the
organization along with its drawbacks. Afterwards, the report discusses that how all the macro
and micro factors in business impact it after the arisen of COVID-19. The environmental factors
are discussed in SWOT and PESTLE analysis (Pratap, 2021). The concerned company in the
following report is Premier Inn, united kingdom's largest hospitality and hotel brand which was
founded in 1987 by White bird. The company owns almost 800 hotels holding approximately
72,000 rooms. The hotel company is headquartered in Dunstable, UK, with its operations and
expansion in many other countries.
MAIN BODY
Organisational structure of Premier Inn Hotel
The organisational structure in any company determines how the information is conveyed
in the organizational hierarchy at different levels. It also assists the management to know how
there should be the specific activities to be performed in an organisation to reach target goals.
With reference to the respective company, Premier Inn Hotels, it has hierarchical organizational
structure. This kind of structure consist of a chain of command from the superiors and the
administrators to general. The seniors or the superior authorities of the company overlook the
performance of the work force under them and take all important decisions which are conveyed
by their subordinates.
The senior management of the organisation consist of the owners and the executive
managers whose work is to execute the policies decided and to direct the general manager to
organize operations and activities in the organization. Then the general manager monitors and
manages the different activities in the various departments (Głod, 2019). Talking about the
company, the activities which are monitored by the general manager are laundry, food and
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