Understanding Business Organisation and Environment Analysis of Premier Inn Hotel

Understanding Business
Organisation

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Organizational structure of Premier Inn..........................................................................................3
Business Environment Analysis of Premier Inn Hotel....................................................................4
Swot Analysis..............................................................................................................................4
PESTLE Analysis........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business organization is one of the widest term, this may include business structure and its
function. Business do not simply mean to sell goods and service and earn profit, this also means
creating value with business activity. This study is based on Premier Inn, this company is the
largest hotel chain brand that have more than 7200 rooms available within 800 hotels listed
operate in almost every part of the UK (Fjeldstad and Snow, 2018). Premier Inn start from mid
range to luxury room suite that satisfy the need of guest, this hotel chain service luxurious
experience with quality of professionalism.
One of the biggest advantage carried by Premier Inn is location of every hotel listed, from
city centre to famous place, this hotel meet all expectation of traveller from all around the world.
This report will discuss organizational structure of Premier Inn and will provide in depth detail
of structure with benefit and drawback. Later this report will discuss environment analysis
including SWOT and PESTLE to understand the factors that impact the company and their
business management process. At last each element of SWOT and PESTLE will be considered
and analyse their impact on hotel and their management process.
MAIN BODY
Organizational structure of Premier Inn
Every business organization have unique way of managing their process and every day
activity, structure of business decide whether the firm will survive the market condition, or they
will face continuous complexity in the management process (Ahmady, Mehrpour and
Nikooravesh, 2016). Premier Inn is one of the largest hotel chain group that have their own
organizational structure, however, this hotel chain is managed in the form of tall hierarchical
structure that flow power from up to down. There are certain benefit and drawback of tall
hierarchical organizational structure, these are:
Advantage:
 Healthy workplace: Workplace healthiness can be seen in tall hierarchical organizational
structure where manage and employee work effectively by coordinating in the best
possible way, manager carry more power than employee that allow them to make
decision and influence productivity of employee (Claver‐Cortés, Zaragoza‐Sáez and
Pertusa‐Ortega, 2017).