Organizational Structure, Business Environment, SWOT and PESTEL Analysis of Premier Inn

Case study

Table of Content
INTRODUCTION............................................................................................................................3
Presenting organizational structure of Premier Inn......................................................................3
Premier Inn's Business Environment............................................................................................4
SWOT analysis.............................................................................................................................4
PESTEL ANALYSIS:..................................................................................................................5
CONCLUSON.................................................................................................................................6
REFERENCES.................................................................................................................................7

INTRODUCTION
Premier Inn is a hotel chain and the UK's huge brand, its having 800 hotels with 72000
rooms. Company works in different site of centre, commuter belt and air station participated with
Travelodge’s and Ibis Hospitality. This was began in 1987 as Travel industry. The first location
was open as The Watermill. While in 2004, Whitbread acquires one more group of hotel toll
house 536 million euro. In 2007 Whitbread changed the name as 'Premier Inn'. By 2009
companies earning was 70% by Whitbread. Its aim is to provide affordable hotels in all area of
UK by giving the advertising in prime time T.V., It also do online and digital promotion or
booking for the brand. The aim of the case study is to understand the environment Within the
organization and outside the organizational factor of the brand Inn. It will present the
organizational structure of the Premier Inn hotel. It will describe the internal and external factors
by using different models It will also discuss the SWOT analysis of the Premier Inn by
describing the impact of covid -19 in each model. Further, the study defines the meaning of
PESTLE analysis and tells about the favourable and unfavourable conditions that might affect the
external environment of the company.
Presenting organizational structure of Premier Inn
The organizational structure Premier Inn is following is functional in nature and it benefits the
company in effective manner. Along with this, this method has been adopted so that smooth flow
of information is maintained in the company and it enhances their performance in external
market area. In this type of structure, the flow of communication is form is in two ways such as
order has been given from higher authority to subordinate and their references has been taken
into consideration while planning for innovative ideas (Kumar and et.al., 2019). In addition to
this, there has been various functional unit which helps in maintain the work of the company in
effective manner. The functional unit of Premier Inn are divided into 4 part such as human
resources that contributes in company success through hiring talented employees as well as to
conduct activities which are useful for improving the work of subordinates. It conducts activities
like training and development for enhancing their career.
Although each department there is one senior manager and team leader who are responsible for
duty of the employees. Moreover, the finance department is responsible for gathering the money
and to invest in the other functional unit for enhancing their performance. Along with this, the
finance department is very crucial for Premier Inn so all its report is presented in front of top