Ways to Attract Customers: Premier Inn's Strategies Post-COVID-19

This presentation discusses the various strategies Premier Inn uses to attract customers post-COVID-19, including social media engagement, unique selling points, positive communication, and more. It also highlights the importance of clear and proactive communication with customers during these uncertain times. The presentation includes references to relevant books and journals.

WAYS TO ATTRACT
CUSTOMER
Premier Inn.

TABLE OF CONTENT
• Introduction
• Engage on social media
• Market with their unique selling point
• Adopting positive communication method
• Create an affiliate program
• Starting blog and host webinars
• Building mailing list with email marketing
• Conclusion
• References

INTRODUCTION
 Customers plays important role in the business success because it correlates
to the revenue earned by the company.
 This presentation will discuss and cover the different ways the Premier Inn
uses to attract the customers after the pandemic and COVID situation.
 Premier Inn. is one of the largest hotel brand of UK operates in the
hospitality sector having presence in both local as well as international area.
 It was established in the year 1987 and now have around 800 hotel all over
the world with more than 72000 rooms.

ENGAGE ON SOCIAL MEDIA
 This is one of the most popular way to attract with the customers and
tell them about their products and services on online platforms.
 After pandemic and lockdown, the people get frustrated of eating their
home foods and living in their home itself.
 At that time sharing the information about their business online will
easily attract the customers.
 For example, Premier Inn shares videos and photos of their hotels along
with the chefs recipe and cocktail ideas on the various social sites such
as Instagram, YouTube, Facebook, TikTok etc.

MARKET WITH THEIR UNIQUE SELLING
POINT
 This is a way which state that the company need to offer unique
discounts and exclusive contents to their customer pre-covid to
attract and retain them with business.
 It is because during the pandemic the customers has faces salary
cut which reduces its saving and at that time offering the service
with exclusive discounts will definitely attract them.
 For example, Premier Inn one of the best hotel of UK has offer
exclusive discounts on their room and food package the impact of
which they can able to maintain its sales even after the covid.

ADOPTING POSITIVE COMMUNICATION METHOD
 This is a method of communication which businesses can
adopt in order to connect a link between themselves and their
customers.
 After the Covid-19, the situation is changing rapidly over the
small span of time and people are not sure about the news are
correct or not.
 So, at that time it is the responsibility of the company to
clearly and proactively communicate with their customers.

CREATE AN AFFILIATE PROGRAM
 After the pandemic, creating and conducting an affiliate program
will help them in attracting and retaining their customer with
themselves.
 It is because throughout the pandemic and lockdown, many business
including Premier Inn has host various virtual events to keep their
customers engaged.
 This virtual events includes webinars, sales events and many more
but no one has conduct any reopening events to refresh their
customers.

STARTING BLOG AND HOST WEBINARS
 Blogging is one of the way, through which the companies
can provide their business information to their customers on
daily basis.
 On the basis of this information about the products and
service provided by hotels helps the customers in making
best purchase decision.
 For example, Premier Inn have started their blog and
product page on Facebook and Instagram social apps which
they update on daily and weekly basis.

BUILDING MAILING LIST WITH EMAIL MARKETING
 This is another way which helps the businesses in
attracting their customer even after this covid-19 situation.
 Here, the business need to build the mail list and send all
the new offers and discounts that they provide to
customer.
 This exclusive incentives will definitely encourage the
customers to return back to the company.

CONCLUSION
 The presentation has concluded the various ways and steps that Premier Inn have adopted in order to
attract the customers with their exclusive ideas after the Covid-19.
 The presentation has stated that the hotel has faces drastic decrement in their business sales
throughout the pandemic and lockdown situation.
 The ways currently adopted by the hotel and will adopted in future also to communicate with the
customers are social media platforms, Email marketing, webinars, re-opening events etc.
 Lastly, the presentation has also stated that Premier Inn has also market their unique selling point to
the customer so that they will easily get attract with the hotel.

REFERENCES
Books and journals
Shin, H. and Kang, J., 2020. Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology
innovation for social distancing and cleanliness. International Journal of Hospitality Management. 91. p.102664.
Ranasinghe, R. and et.al., 2020. Tourism after corona: Impacts of COVID 19 pandemic and way forward for tourism, hotel and mice industry
in Sri Lanka. Hotel and Mice Industry in Sri Lanka (April 22, 2020).
Lau, A., 2020. New technologies used in COVID-19 for business survival: Insights from the Hotel Sector in China. Information Technology &
Tourism. 22(4). pp.497-504.
Lai, I. K. W. and Wong, J. W. C., 2020. Comparing crisis management practices in the hotel industry between initial and pandemic stages of
COVID-19. International Journal of Contemporary Hospitality Management.
Peco-Torres, F., Polo-Peña, A. I. and Frías-Jamilena, D. M., 2021. The effect of COVID-19 on tourists’ intention to resume hotel consumption:
The role of resilience. International Journal of Hospitality Management. 99. p.103075.