Ways to Attract Customers: Premier Inn's Strategies Post-COVID-19

WAYS TO ATTRACT
CUSTOMER
Premier Inn.

TABLE OF CONTENT
• Introduction
• Engage on social media
• Market with their unique selling point
• Adopting positive communication method
• Create an affiliate program
• Starting blog and host webinars
• Building mailing list with email marketing
• Conclusion
• References

INTRODUCTION
 Customers plays important role in the business success because it
correlates to the revenue earned by the company.
 This presentation will discuss and cover the different ways the Premier
Inn uses to attract the customers after the pandemic and COVID situation.
 Premier Inn. is one of the largest hotel brand of UK operates in the
hospitality sector having presence in both local as well as international
area.
 It was established in the year 1987 and now have around 800 hotel all
over the world with more than 72000 rooms.

ENGAGE ON SOCIAL MEDIA
 This is one of the most popular way to attract with the customers and
tell them about their products and services on online platforms.
 After pandemic and lockdown, the people get frustrated of eating their
home foods and living in their home itself.
 At that time sharing the information about their business online will
easily attract the customers.
 For example, Premier Inn shares videos and photos of their hotels
along with the chefs recipe and cocktail ideas on the various social
sites such as Instagram, YouTube, Facebook, TikTok etc.