Preparation for Professional Practice Analysis 2022
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Hi, Here I attached 2 file one is assignment rules and question and next is numbering rules for assignment. please read careful the rules of the assignment as the word should be 1500 excluding the Table of content and Reference. Reference must be 20 in Harvard. The company should be In darwin which we are doing SWOT analysis like woolworths or any other popular company. In my view woolworths is better as I worked there too
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Preparation for Professional Practice
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Preparation for Professional Practice 1
Contents
Background of the Company...........................................................................................................1
Organization Structure and Presence...............................................................................................2
SWOT Analysis...............................................................................................................................3
Strengths......................................................................................................................................3
Weakness.....................................................................................................................................3
Opportunities...............................................................................................................................4
Threats.........................................................................................................................................4
Recommendation and Conclusion...................................................................................................4
References........................................................................................................................................6
Contents
Background of the Company...........................................................................................................1
Organization Structure and Presence...............................................................................................2
SWOT Analysis...............................................................................................................................3
Strengths......................................................................................................................................3
Weakness.....................................................................................................................................3
Opportunities...............................................................................................................................4
Threats.........................................................................................................................................4
Recommendation and Conclusion...................................................................................................4
References........................................................................................................................................6
Preparation for Professional Practice 2
Background of the Company
Woolworths is a retail company present in the worldwide market that provide supermarket
services to people in the business environment. The company is also known as Woolies and is an
Australian supermarket store that is owned and managed by the Woolworths Group. The
business is headquartered in New South Wales, Australia and was inaugurated in the year 1924.
The CEO of the organization Brad Banducci and managing director Claire Peters works
efficiently with an aim to provide supermarket services to people worldwide. The company
works with extensive network in Australia; the organization is also placed among topmost
leaders present in the supermarket industry. The company works under the grocery and food
retail segment and controls more than 80% of the supermarket industry of Australia (Jie, and
Gengatharen 2019). The product portfolio of the organization is well-established as it provide
diverse variety of products like bakery products, grocery, confectionery, vegetables, toiletries,
home furnishing, clothing etc. The main objective of the company is to make sure that they
provide all the products to the customers at one place only and they do not move to another
organization for their requirements. The supermarket is filled with products of several brands and
private labels as well (Freebairn 2018). The company provides these brands to the customers at
low rates so the customer can effectively initiate sales. The business of Woolworths is managed
around 1000 stores in Australia, among the stores 17 are convenience stores and other are
supermarkets (Woolworths 2019).
The mission of the company is to create a business that is built on integrity in the environment.
The focus of the business is to bring the best expediency, value and superiority to the consumers
in the business environment. The business employed around 201000 people in company so as to
serve 29 million customers every week (Grimmer 2018). Further, the vision of the business
Woolworths is to increase the happiness of the consumers by delivering them value in the
market. The company aims to satisfy all the people through their services in the market. The
company Woolworths is successfully growing in the market by delivering qualitative services to
the people and at the same time increasing their profitability in the market as well (Bailey., et.
al., 2015).
Background of the Company
Woolworths is a retail company present in the worldwide market that provide supermarket
services to people in the business environment. The company is also known as Woolies and is an
Australian supermarket store that is owned and managed by the Woolworths Group. The
business is headquartered in New South Wales, Australia and was inaugurated in the year 1924.
The CEO of the organization Brad Banducci and managing director Claire Peters works
efficiently with an aim to provide supermarket services to people worldwide. The company
works with extensive network in Australia; the organization is also placed among topmost
leaders present in the supermarket industry. The company works under the grocery and food
retail segment and controls more than 80% of the supermarket industry of Australia (Jie, and
Gengatharen 2019). The product portfolio of the organization is well-established as it provide
diverse variety of products like bakery products, grocery, confectionery, vegetables, toiletries,
home furnishing, clothing etc. The main objective of the company is to make sure that they
provide all the products to the customers at one place only and they do not move to another
organization for their requirements. The supermarket is filled with products of several brands and
private labels as well (Freebairn 2018). The company provides these brands to the customers at
low rates so the customer can effectively initiate sales. The business of Woolworths is managed
around 1000 stores in Australia, among the stores 17 are convenience stores and other are
supermarkets (Woolworths 2019).
The mission of the company is to create a business that is built on integrity in the environment.
The focus of the business is to bring the best expediency, value and superiority to the consumers
in the business environment. The business employed around 201000 people in company so as to
serve 29 million customers every week (Grimmer 2018). Further, the vision of the business
Woolworths is to increase the happiness of the consumers by delivering them value in the
market. The company aims to satisfy all the people through their services in the market. The
company Woolworths is successfully growing in the market by delivering qualitative services to
the people and at the same time increasing their profitability in the market as well (Bailey., et.
al., 2015).
Preparation for Professional Practice 3
Organization Structure and Presence
The company Woolworths operates its business in an oligopoly market where there is presence
of tight competition. Oligopoly market refers to the market where there are limited number of
vendors in the market. The market share of supermarket industry is shared by a small number of
producers and sellers in the market. The organization Woolworths is at the dominating position
in the market so it can be said that it has a strong market presence and is well-established in the
Australian industry as well. This company in the industry holds the power to fluctuate the prices
of the products, as there is product differentiation when the different supermarkets import
dissimilar products in the market (Lau, Nakandala, and Shum 2018). The business makes utilize
the team organizational structure in the market so as to manage their growth. The company
differentiates the employees in various teams on the basis of different teams are handled by
different leaders in the organization. This type of structure helps the business to gain upper hand
in the external international environment (Grimmer 2019).
By centralizing the process, the business gets to focus on various other crucial facts of the
business. This type of arrangement of the business by combining the low overhead, negligible
organizational structure of lateral process into a different structure like hybrid structure helps
them in growing (Price 2016). The company is known for providing diversified quality products
and services in the marketplace that are best because each group specifically focuses on
delivering best services from their end to the customers due to which overall satisfaction of
customers rises (Bailey 2019).
Organization Structure and Presence
The company Woolworths operates its business in an oligopoly market where there is presence
of tight competition. Oligopoly market refers to the market where there are limited number of
vendors in the market. The market share of supermarket industry is shared by a small number of
producers and sellers in the market. The organization Woolworths is at the dominating position
in the market so it can be said that it has a strong market presence and is well-established in the
Australian industry as well. This company in the industry holds the power to fluctuate the prices
of the products, as there is product differentiation when the different supermarkets import
dissimilar products in the market (Lau, Nakandala, and Shum 2018). The business makes utilize
the team organizational structure in the market so as to manage their growth. The company
differentiates the employees in various teams on the basis of different teams are handled by
different leaders in the organization. This type of structure helps the business to gain upper hand
in the external international environment (Grimmer 2019).
By centralizing the process, the business gets to focus on various other crucial facts of the
business. This type of arrangement of the business by combining the low overhead, negligible
organizational structure of lateral process into a different structure like hybrid structure helps
them in growing (Price 2016). The company is known for providing diversified quality products
and services in the marketplace that are best because each group specifically focuses on
delivering best services from their end to the customers due to which overall satisfaction of
customers rises (Bailey 2019).
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Preparation for Professional Practice 4
(Weebly 2018)
SWOT Analysis
Strengths
ď‚· The biggest forte of the business Woolworth is that it is market leader of the Australian
supermarket environment. There are majorly two key players present in this industry that
are Coles and Woolworths, so it can be said that major profitability is attracted by the
company in the business environment (PhiIlipov 2015).
ď‚· Strength of Woolworths is that the company serve products and services to individuals
belonging to all levels of income in the market. Both upscale customer and low income
level customers are targeted by the organization as they serve all types of products in the
market (Munir, and Terry 2018).
ď‚· The company is also good at tracking their customers from the market that provides them
advantage to increase the level of sales. The management continuously track the
customers by using business analytics tools and social media analytics so as to analyse
their needs and serve them products accordingly (Xu, Gao, and Hammond 2017).
Weakness
ď‚· Weakness of Woolworths is that they target people belonging to multiple income level
that weakens the position of the company and confuse the customers as well. The
business is neither a high valued brand nor it serve low quality products. Resulting to
which, customers get confused while purchasing the products at the price they offer in the
market (du Plessis 2018).
ď‚· Although the company targets both premium clients and average customers but still they
are known for an economic brand that provides more attention to the higher income
segment in the market. Resulting in which, dissatisfaction among the customers
increases. In addition, the lower income level customers think that the company has
intentionally priced the goods high so as to attract high income level people (Mortimer
2016).
(Weebly 2018)
SWOT Analysis
Strengths
ď‚· The biggest forte of the business Woolworth is that it is market leader of the Australian
supermarket environment. There are majorly two key players present in this industry that
are Coles and Woolworths, so it can be said that major profitability is attracted by the
company in the business environment (PhiIlipov 2015).
ď‚· Strength of Woolworths is that the company serve products and services to individuals
belonging to all levels of income in the market. Both upscale customer and low income
level customers are targeted by the organization as they serve all types of products in the
market (Munir, and Terry 2018).
ď‚· The company is also good at tracking their customers from the market that provides them
advantage to increase the level of sales. The management continuously track the
customers by using business analytics tools and social media analytics so as to analyse
their needs and serve them products accordingly (Xu, Gao, and Hammond 2017).
Weakness
ď‚· Weakness of Woolworths is that they target people belonging to multiple income level
that weakens the position of the company and confuse the customers as well. The
business is neither a high valued brand nor it serve low quality products. Resulting to
which, customers get confused while purchasing the products at the price they offer in the
market (du Plessis 2018).
ď‚· Although the company targets both premium clients and average customers but still they
are known for an economic brand that provides more attention to the higher income
segment in the market. Resulting in which, dissatisfaction among the customers
increases. In addition, the lower income level customers think that the company has
intentionally priced the goods high so as to attract high income level people (Mortimer
2016).
Preparation for Professional Practice 5
ď‚· There is presence of continuous price war for the company with its competitor Coles. As
these two competitors majorly share the market so slight change in the strategy affects to
the company at larger scale.
Opportunities
ď‚· The company gains the opportunity to target more and more customers in the market on a
regular basis. The company is placed in such an industry whose products are required by
all people on a regular basis. Thus, wider market and customer segment provides the
opportunity to the company Woolworths to grow and upsurge the revenue in the market
(Pulker, et. al., 2018).
ď‚· Secondly, the company gains the opportunity to create a difference in the in-store
experience of the customers. The personalized services, self-checkout process etc. helps
the company to increase shopping experience of the customers.
ď‚· The company has resources and funds with the help of which they can focus on creating
differentiating and eliminating competition from the market (Pulker, et. al., 2018).
Threats
ď‚· Prevalence of cut-throat competition in the market is the biggest threat for Woolworths in
the business environment. Initially, the company had threat from Coles only but with the
entry of Aldi in the Australian supermarket environment, the level of risk for the
company has increased. Aldi is a discounted store that provides products at very low and
economic rates in the market. Resulting to which, the customers have started to shift
towards the brand in the market (Trevena, et. al., 2015).
ď‚· Further, increasing awareness towards and health and fitness is reducing the sales of the
company in the industrial environment. The customers are getting extremely aware for
their food that they take in their body. Due to which, the sales of snacks like chips and
cold drinks has reduced. Organic and chemical free products are highly demanded by the
customers and introduction of such products in the market will change the product
portfolio of the company. Thus, it can be said that changing trends of the industry acts as
a threat for Woolworths (Patroni, von Briel, and Recker 2016).
ď‚· There is presence of continuous price war for the company with its competitor Coles. As
these two competitors majorly share the market so slight change in the strategy affects to
the company at larger scale.
Opportunities
ď‚· The company gains the opportunity to target more and more customers in the market on a
regular basis. The company is placed in such an industry whose products are required by
all people on a regular basis. Thus, wider market and customer segment provides the
opportunity to the company Woolworths to grow and upsurge the revenue in the market
(Pulker, et. al., 2018).
ď‚· Secondly, the company gains the opportunity to create a difference in the in-store
experience of the customers. The personalized services, self-checkout process etc. helps
the company to increase shopping experience of the customers.
ď‚· The company has resources and funds with the help of which they can focus on creating
differentiating and eliminating competition from the market (Pulker, et. al., 2018).
Threats
ď‚· Prevalence of cut-throat competition in the market is the biggest threat for Woolworths in
the business environment. Initially, the company had threat from Coles only but with the
entry of Aldi in the Australian supermarket environment, the level of risk for the
company has increased. Aldi is a discounted store that provides products at very low and
economic rates in the market. Resulting to which, the customers have started to shift
towards the brand in the market (Trevena, et. al., 2015).
ď‚· Further, increasing awareness towards and health and fitness is reducing the sales of the
company in the industrial environment. The customers are getting extremely aware for
their food that they take in their body. Due to which, the sales of snacks like chips and
cold drinks has reduced. Organic and chemical free products are highly demanded by the
customers and introduction of such products in the market will change the product
portfolio of the company. Thus, it can be said that changing trends of the industry acts as
a threat for Woolworths (Patroni, von Briel, and Recker 2016).
Preparation for Professional Practice 6
Recommendation and Conclusion
Further, it is suggested to the business Woolworths that they should aim to expand their scope of
business by introducing their supermarket at different parts of the world. This will help the
company to capture wider international market base as well. The company should focus on
developing the supply chain facilities in the environment (Sutton-Brady, Kamvounias, and
Taylor 2015). It will help the company to reduce the price of their products and deliver the
products to all the customers to who demand for it in the market. The business should also utilize
the innovative tools and technologies to increase the satisfaction of the customers in the market.
The organization should deliver efficient product and service delivery facilities to the customers
present in PAN Australia. This process will increase the satisfaction level of consumers and will
subsequently upsurge the revenue of the company as well (Patroni, von Briel, and Recker 2016).
Thus, by analysing the above mentioned, the facts should be concluded that the report informed
the reader about the company Woolworths supermarket. The company is present in Australia and
provide efficient facilities to the consumers present in whole country. The business report covers
the background of the company along with the organizational structure and market presence.
Internal-external analysis (SWOT) has been conducted to analyse the details about the market in
which the company is present and their strengths and weaknesses as well. Lastly, few
recommendations are provided for the company to grow and eliminate their threats from the
market.
Recommendation and Conclusion
Further, it is suggested to the business Woolworths that they should aim to expand their scope of
business by introducing their supermarket at different parts of the world. This will help the
company to capture wider international market base as well. The company should focus on
developing the supply chain facilities in the environment (Sutton-Brady, Kamvounias, and
Taylor 2015). It will help the company to reduce the price of their products and deliver the
products to all the customers to who demand for it in the market. The business should also utilize
the innovative tools and technologies to increase the satisfaction of the customers in the market.
The organization should deliver efficient product and service delivery facilities to the customers
present in PAN Australia. This process will increase the satisfaction level of consumers and will
subsequently upsurge the revenue of the company as well (Patroni, von Briel, and Recker 2016).
Thus, by analysing the above mentioned, the facts should be concluded that the report informed
the reader about the company Woolworths supermarket. The company is present in Australia and
provide efficient facilities to the consumers present in whole country. The business report covers
the background of the company along with the organizational structure and market presence.
Internal-external analysis (SWOT) has been conducted to analyse the details about the market in
which the company is present and their strengths and weaknesses as well. Lastly, few
recommendations are provided for the company to grow and eliminate their threats from the
market.
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Preparation for Professional Practice 7
References
Bailey, J., Price, R., Pyman, A. and Parker, J., 2015. Union power in retail: Contrasting cases in
Australia and New Zealand. New Zealand Journal of Employment Relations, 40(1), p.1.
Bailey, M., 2019. Urban disruption, suburbanization and retail innovation: establishing shopping
centres in Australia. Urban History, pp.1-18.
du Plessis, G., 2018. Don’t blunder Down Under. Personal Finance Newsletter, 2018(447),
pp.13-14.
Freebairn, J., 2018. Effects of supermarket monopsony pricing on agriculture. Australian Journal
of Agricultural and Resource Economics, 62(4), pp.548-562.
Grimmer, L., 2018. The diminished stakeholder: Examining the relationship between suppliers
and supermarkets in the Australian grocery industry. Journal of Consumer Behaviour, 17(1),
pp.e13-e20.
Grimmer, L., 2019. Disrupting the giants: How independent grocers respond to the supermarket
duopoly in Tasmania, Australia. In Case Studies in Food Retailing and Distribution(pp. 13-24).
Woodhead Publishing.
Jie, F. and Gengatharen, D., 2019. Australian food retail supply chain analysis. Business Process
Management Journal, 25(2), pp.271-287.
Lau, H., Nakandala, D. and Shum, P.K., 2018. A business process decision model for fresh-food
supplier evaluation. Business Process Management Journal, 24(3), pp.716-744.
Mortimer, G., 2016. Woolies private label strategy will play directly into the hands of Aldi. The
Conversation, (30).
Munir, R. and Terry, C., 2018. Accountants and the Ethics of Profit: The Case of the Australian
Retail Industry. Journal of business ethics education, 15, pp.327-348.
Patroni, J., von Briel, F. and Recker, J., 2016. How enterprise social media can facilitate
innovation. IT Professional, 18(6), pp.34-41.
References
Bailey, J., Price, R., Pyman, A. and Parker, J., 2015. Union power in retail: Contrasting cases in
Australia and New Zealand. New Zealand Journal of Employment Relations, 40(1), p.1.
Bailey, M., 2019. Urban disruption, suburbanization and retail innovation: establishing shopping
centres in Australia. Urban History, pp.1-18.
du Plessis, G., 2018. Don’t blunder Down Under. Personal Finance Newsletter, 2018(447),
pp.13-14.
Freebairn, J., 2018. Effects of supermarket monopsony pricing on agriculture. Australian Journal
of Agricultural and Resource Economics, 62(4), pp.548-562.
Grimmer, L., 2018. The diminished stakeholder: Examining the relationship between suppliers
and supermarkets in the Australian grocery industry. Journal of Consumer Behaviour, 17(1),
pp.e13-e20.
Grimmer, L., 2019. Disrupting the giants: How independent grocers respond to the supermarket
duopoly in Tasmania, Australia. In Case Studies in Food Retailing and Distribution(pp. 13-24).
Woodhead Publishing.
Jie, F. and Gengatharen, D., 2019. Australian food retail supply chain analysis. Business Process
Management Journal, 25(2), pp.271-287.
Lau, H., Nakandala, D. and Shum, P.K., 2018. A business process decision model for fresh-food
supplier evaluation. Business Process Management Journal, 24(3), pp.716-744.
Mortimer, G., 2016. Woolies private label strategy will play directly into the hands of Aldi. The
Conversation, (30).
Munir, R. and Terry, C., 2018. Accountants and the Ethics of Profit: The Case of the Australian
Retail Industry. Journal of business ethics education, 15, pp.327-348.
Patroni, J., von Briel, F. and Recker, J., 2016. How enterprise social media can facilitate
innovation. IT Professional, 18(6), pp.34-41.
Preparation for Professional Practice 8
PhiIlipov, M., 2015. Food TV: An effective strategy for food and beverage marketing?. Food
Australia, 67(4), p.31.
Price, R., 2016. Controlling routine front line service workers: An Australian retail supermarket
case. Work, employment and society, 30(6), pp.915-931.
Pulker, C.E., Trapp, G.S., Foulkes-Taylor, F., Scott, J.A. and Pollard, C.M., 2018. The extent
and nature of supermarket own brand foods in Australia: study protocol for describing the
contribution of selected products to the healthfulness of food environments. Nutrition
journal, 17(1), p.95.
Pulker, C.E., Trapp, G.S.A., Scott, J.A. and Pollard, C.M., 2018. What are the position and
power of supermarkets in the Australian food system, and the implications for public health? A
systematic scoping review. Obesity reviews, 19(2), pp.198-218.
Sutton-Brady, C., Kamvounias, P. and Taylor, T., 2015. A model of supplier–retailer power
asymmetry in the Australian retail industry. Industrial marketing management, 51, pp.122-130.
Trevena, H., Neal, B., Dunford, E., Haskelberg, H. and Wu, J., 2015. A comparison of the
sodium content of supermarket private-label and branded foods in Australia. Nutrients, 7(8),
pp.7027-7041.
Weebly, (2018) Management Structure [online]. Available from
https://orreconomics.weebly.com/management-structure.html [Accessed on 9 August 2019].
Woolworths., (2019) About Us [online]. Available from <
https://www.woolworthsgroup.com.au/page/about-us/> [Accessed on 9 August 2019].
Xu, J., Gao, X. and Hammond, J., 2017. E-tailing in Australia: A preliminary analysis of David
Jones. The International Technology Management Review, 6(4), pp.149-157.
PhiIlipov, M., 2015. Food TV: An effective strategy for food and beverage marketing?. Food
Australia, 67(4), p.31.
Price, R., 2016. Controlling routine front line service workers: An Australian retail supermarket
case. Work, employment and society, 30(6), pp.915-931.
Pulker, C.E., Trapp, G.S., Foulkes-Taylor, F., Scott, J.A. and Pollard, C.M., 2018. The extent
and nature of supermarket own brand foods in Australia: study protocol for describing the
contribution of selected products to the healthfulness of food environments. Nutrition
journal, 17(1), p.95.
Pulker, C.E., Trapp, G.S.A., Scott, J.A. and Pollard, C.M., 2018. What are the position and
power of supermarkets in the Australian food system, and the implications for public health? A
systematic scoping review. Obesity reviews, 19(2), pp.198-218.
Sutton-Brady, C., Kamvounias, P. and Taylor, T., 2015. A model of supplier–retailer power
asymmetry in the Australian retail industry. Industrial marketing management, 51, pp.122-130.
Trevena, H., Neal, B., Dunford, E., Haskelberg, H. and Wu, J., 2015. A comparison of the
sodium content of supermarket private-label and branded foods in Australia. Nutrients, 7(8),
pp.7027-7041.
Weebly, (2018) Management Structure [online]. Available from
https://orreconomics.weebly.com/management-structure.html [Accessed on 9 August 2019].
Woolworths., (2019) About Us [online]. Available from <
https://www.woolworthsgroup.com.au/page/about-us/> [Accessed on 9 August 2019].
Xu, J., Gao, X. and Hammond, J., 2017. E-tailing in Australia: A preliminary analysis of David
Jones. The International Technology Management Review, 6(4), pp.149-157.
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